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Rajita Chaudhuri introduction

"My personality development classes have given me the positivity and the right mindset that one needs to become an entrepreneur."

"Don’t let anyone tell you that you can’t do it. Wait for the right opportunity and keep going!"

Q. Tell us about your business and any new ideas that you have in mind to take the family business forward? Any of those ideas that you were able to implement successfully ?
A. My Father started our family business of manufacturing cable wires 25 years ago. We are manufactures of all kinds of PVC Insulated cable wires. The name of my company is Satyam Cable Industries. We’ve been supplying cable wires to all parts of the country.

My father has made sure that we become one of the best and most reputed brands in the market but everything that he has done has been through direct marketing. He has been meeting people directly and through that he has made what we have today. So by the time I completed my courses from IIPM I had developed a lot of interest towards B2B marketing and the digital way of promoting business. So first and foremost, I named our Ethernet cables (CAT 5, CAT 6) as ‘Satyam.net’ and all the sales of these cables particularly were done under the name of satyam.net. This was the first idea that I was able to implement successfully. I also started promoting and selling digitally and the response has been quite good. I’m coming up with a new venture called ‘Satyam Tech Hub’ and all the sales that we would make through our new brand are going to be through the various digital platforms. So the idea is to ‘Go Digital’ because whenever we have a thought in our head whether it’s about what should I order for dinner to where should I go to have a good time today we always say ‘Let me Google it’ So yes offline markets are going to be a thing of the past soon.

Q. "Great leaders are also great speakers” Do you agree ? How did your personality development classes help you in your business ?
A. Yes I do agree. I think great speakers can make people work for them and only great leaders have people working for them with a smile on their face. My personality development classes made me realise that my aura and the way I carry myself itself will decide whether I get good clients or not. These classes have given me the positivity and the right mindset that one needs to become an entrepreneur. Most importantly it taught me to use all the negativity around me to defy the odds and always be confident no matter what.

Q. What are the key elements to running a successful business ?
A. a) Be relentless in the pursuit of becoming a great entrepreneur.
b) Make sure you are always respectful towards people who work with you.
c) Never give up your ethics for temporary things.
d) Always remember "Satisfaction is failure".

Q. If you had one piece of advice to someone just starting out what would it be ?
A. Don’t let anyone tell you that you can’t do it. Just wait for the right opportunity and keep going!

Q. What motivates you ?
A. Negative people. They make me work harder.

I just want each and every one of them to know that we need more and more ideas to change our lives and the world we live in and we can make it happen, and a positive attitude is what is needed to make this difference.

Q. What makes you happy ?
A. Weight training and music. I also like to write my own songs and at times sing them too.

Q. Your favourite quote ?
A. “I was raised to treat the janitor with the same respect as the CEO.”Tom Hardy

Q. Your favourite movie / actor / actress / book ?
A. a) Movie – Fight club
b) Actor – Tom Hardy
c) Actress – Kate Winslet
d) Book – The Life and Times of Guru Gobind Singh by – Amarjeet S. Dahiya