Prof. Rajita Chaudhuri is the Dean Center for Enterprise Management (3 years integrated course in Planning and Entrepreneurship) at The Indian Institute of Planning and Management, New Delhi. Prof Rajita Chaudhuri is also a regular and well acclaimed columnist of 4P’s Business and Marketing magazine. Over the years, she has been involved with various training and development activities of the institute and has conducted workshops for big and well established industrial houses across India. Her expertise lies in expert knowledge in marketing strategy, business professionalism and the essence of team building in achieving the required effectiveness and her workshops are commonly represented by senior executives from well known corporations. She also heads Planman Marcom – An integrated communications, advertising and promotions company.

Prof. Chaudhuri has trained over ten thousand senior executives and professionals and has helped organizations create efficiencies in enhancing proficiency in business execution and operations. Prof Chaudhuri has also written a book on Advertising titled “Orangutan as your Brand ambassadors”. She has extensively consulted companies in India on various Branding and Marketing issues and has also conducted a number of management development programmes.