By SMS

"Heal the world, make it a better place!" was a great editorial. It was indeed a great article on branding with social responsibility. Shivraj Dear Ma’am: your article titled, "To sell your product, go to the movies" is really fantastic. I really loved in. I want to congratulate you for this work and hope that you will continue the good work. Shrishailya I liked your cover story in 4Ps B&M, titled, “Is India really four nations?” in the issue dated November 3, 2011. Yes, I too think along similar lines. Before marketing any product in a market like India, one must understand the market which has very diverse cultures. Hanas Azeez This is in reference to your editorial titled, “Move over cricket, here come the cars”. F1 is a something else – unlike cricket which no longer retains the novelty factor. We want something else and we want to always try so many new things even in our daily lives. Brilliant writeup. J. M. Sajid Hi. I read your editorial titled, "To sell your product go to the movies". It's a very thoughtful piece. Movies definitely change perceptions and influence buying behaviours. We are so associated with movie stars that we try to imitate them. We try to know more about them, what products they use, what services they render, etc. As pointed out by you, strong stories help in building an emotional connect with the target audience. Sheetal Baderiya Hi Rajita. Your editorial titled, "Mein Karoo toh character dheela hai!" was rocking! Though it's too late to send a feedback, but I really liked your column in Brand Forum, BD. All the best. Shishir Sarker Thank you Ma’am for writing on such a lovely topic (I’m referring to your editorial titled, “Move over cricket, here come the cars”.). The content was too good and there was a lot of information in those two pages. Ritesh Thakur As truly said by Rajita Ma’am, it’s time to “Move over cricket, here come the cars!” We all know that cricket has dominated the scene of sports in the country, but only due to lack of other alternatives are we still stuck with it. Look at the response that the recent Grand Prix held in Noida (India) received. Whether it be advertising sponsors (the many corporates like Kingfisher and Airtel) or even the God of cricket Sachin Tendulkar – they were all there. Do we need to say anything more than this? Really, “Move over cricket, here come the cars!” Ishan Bulandi Dear Ma’am: I just read your article in 4Ps B&M titled, “Why this Kolaveri di”. Your article is appreciated and the full of knowledge for readers. Thanks much. Abhishek Garg What an awesome book! Everything right from the beginning till the last word on the last page was interrelated and correlated...one touch to gold on Marketing and it's aspects... T- Target H- Hit where it hurts O- Obsessive R- Reinvent things on a frequent basis N- Nail it when you need it S- Sell it to all classes. Very well correlated with Gandhian Principles & the way he chose to market his iconic ideas. All credits & hats off to Rajita Chaudhuri Ma'am for this wonderful piece to curate a new & triggering sense of marketing basics amongst inclined personnels. — at International Institute of Planning and Management,IIPM. Pranav Pranayan Hello Honorable madam, I'm Shimul from BANGLADESH ,I read some article of yours, from different publication, even i attend a seminar, and i like those very much!.. i would be very glad if you give me your opinion and an overview about social marketing importance and its different aspects in company's success! Thank you very much, Shimul Dear Rajita, thank you for your nice writing. Now I understand why Fevicol has been airing such crazy ads for years. I always wondered how these crazy ads would make people think that Fevicol is a good adhesive. So, it was not there intention to communicate the quality of the product but to be a much-talked brand, and indeed it often became our talk-of-the-adda. However, some unknown or less known(to layman) brands dominate the examples of your writing apart from the likes of Superman or Colgate. I would have liked to read some more instance of how crazy ideas can fail also, which could help a reader to develop a calculated-crazy-idea. Nevertheless, reading your article was like a splash among the intensity of Brand Forum. Thanking you again, A K M Mahmudul Hasan Management Trainee Officer Trust Bank Limited. At first i need to tell you that i am a big fan of your writing in "Brand Forum". I learn many things from you.i am doing job in an ad agency and in future i want to be a 'brand manager'.I love your last article " It takes '3' to Tango". I have few Qs for you.. 1)The way you look at the product and communication its really great.I want to know how you start this kind of thinking? 2) How to start a product brand promotion? What are the primary needs? It would be nice if you ans my Q's. Thankz, Md.Parvez Alamgir Jhoney Executive Operations Dhansiri Communication Ltd. Dear Madam, I am Jony from Bangladesh. I am an Engineering graduated. I have been Graduated from Mechanical Engineering Discipline. I am very much interested to Branding and Brand marketing. I have read your column at Bangladesh Brand forum Magazine. I want to do something in the field of Branding and related field. Is it possible to synchronize the Engineering field and Branding. could you please help me regarding this issue? Although engineering and branding is different field though I want to synchronize this two idea, and want to start a new idea where contains engineering and branding....so on. please advice me how can I start? could you please refer me some web address and some books which is written in the field of branding. Thanks your nice column which is written in Bangladesh Brand forum magazine. your column is enriched, from your column I have known to many information. I am the regular reader of this magazine. I am waiting for your nice column on this magazine. i am waiting for your kind response. thanks and Best regards Jony Dear Ms. Rajita Chaudhuri I recently read our editorial on Lady Gaga in 4PsB&M (Issue dated 12-25 Aug) and found it very appealing and true. All the best! Regards, Keshav Hi Ma’am: I liked your article in 4Ps B&M on Lady Gaga (Vol 6 issue 14). The editorial by the Chief Consulting Editor in 4PsB&M is an amazing write-up that guides entrepreneurs like me. Regards, Benedict Nirmal Hi Rajita. I was going through your article in the 4PB&M issue (Vol.6, issue 16). I loved it. Regards, Ashish Tomar, JICM, Bhopal Hi Rajita: your Editorial titled, ‘There's no place like India’ (Issue 28 Aug- 8 Sep 2011) is a must read for all in the marketing fraternity. The two pages represent volumes of information put across in a simplified manner. Really fantastic. Regards, Sanjeevi Srikrishna, Kurnool Hello. I am a student of marketing management. I read your editorial in 4PsB&M magazine. I really liked it a lot. This is with regards to the editorial titled, ‘There's no place like India’. The whole article was interesting and provided clear ideas of new marketing strategies adopted by MNCs in India to make an impact on the consumer's mind and is very relevant to students of marketing management. Regards, Swapnil Soni Ma’am: Your writing always symbolises a great commitment towards students and companies. Reading your informative and realistic articles makes it feel as if you are speaking to us, and not just writing. I read your article in the Bangladesh Brand Forum. Thanks Ma’am. Regards, Saidul Meher Ferdous, Faculty of Business Studies, University of Dhaka Hi Ma’am: Thanks for the in-depth analysis of Indian and foreign brands in your editorial titled, ‘There’s no place like India’. Regards, Vikram The article by Rajita (‘Love me or hate me, but you can't ignore me’, Vol 6, Issue 14, dated 12-25 Aug, 2011) in 4PsB&M is well presented, with clear explanation on brand building in today's world is tobe done. Explanations with the example of Lady Gaga is the cherry on the cake. Regards, Ajay Anand The editorial titled 'There is no place like India' is excellently written. I liked it very much. Regards, V. P. Singh Dear Rajita Your article in Brand Forum Bangladesh is great. I enjoyed reading the article. Regards, Saif I m shohel from BD l, currently studying bba in AIUB. I just read ur lecture on trend of mixing homelanguage is a blast for now a days . I find it very interesting the way u discussed on Brand forum. Have a nice day. shohel, AIUB The most beautiful thing about 4Ps B&M is its editorial and brand quiz. Thanks, Manoj Kumar Patra, Bhubaneswar, Orissa Your editorial "East is the new West", is very intriguing and interesting. Sameer Shah, Tata Teleservices, Pune I just read your article, “Stand by Me”. It is greatly appreciated. Dev, GrameenPhone Ltd. (Bangladesh) I am really amazed by your article on the Rule of #3. This article has encouraged my thoughts. Thanks and best regards, Vijaykumar A. Naidu The article, “Stand by Me” from the Chief Consulting Editor's desk riveted my attention through its entire length. It says what leadership is all about, what great companies are all about. Regards, Shahanul Husain, Executive Vice-President, Prime Bank Limited (Dhaka, Bangladesh) Dear Ma’am: Your article in 4PsB&M was very good. Keep up the good work. Regards, Syed "Stand by me” - was a great word of art. Truly inspirational. Your edit on the Power of 3, was a lovely way of putting across the magical effect of the number 3. Loved it. Regards, Nandagopal Dear Ma’am: I just read your article that was published in Bangladesh in Brand Forum magazine. It is really a piece of an impressive work. I like this line most - "A great leader of tomorrow will have the maximum Likes and Followers, both in the virtual and the real world." I totally agree with you. Thanks. Tanvir, BBA student, Jagannath University (Bangladesh) The Power of 3 was a superb editorial. It was a great article... with a good connect of the happenings of the present and of the past used to bring out the relevance of the Power of 3. Sumit Khandelwal Ma’am - I read your article – and that proved that you are a genius. Khalid Sohail I read your edit titled, ''How to kiss and tell” in the 19 Nov- 2 Dec 2010 issue of 4Ps B&M. Really – you have put forward very real-life and interesting facts across. Dear Ma’am: I just read your article “Stand by me” in the Brand Forum magazine. It is truly inspiring. Sakib (Bangladesh) Dear Prof. Rajita. I just happened to read your Last Word that was featured in the October 2009 issue of 4Ps. It is a very interesting article. Nagaraj This is with reference to your editorial titled – “Main karoo to character dheela hai!” I think it was an awesome piece of observation. Yes, it’s true that one has to communicate with their prospects in the language they love, to mould them as your customer. Marketer's must conduct a study of their prospective customers’ behaviours and should identify their prospects. Then they should just fine-tune their products and campaigns accordingly. Thanks to you for your efforts. Devendra Singh, Student at IIPM Chennai Hello M’a’am: Your articles are always very intriguing! Really want to read more of them. Kutub Dear Rajita, I m Arefin from Bangladesh sitting here to write u a feedback of ur writing on “the Like Button” in the publication of brand forum. The first impression is excellent. Any one can stumble on to that writing if really they carry on reading for some time patiently. Basically I love the last episode as it was full of information about click marketing literally face book marketing. But I have some objection on the paragraph focusing on twitter. Actually I could not understand why you introduced that para which obviously I got vacant. And of course ur beginning was fantastic as some way u r able to tap the readers thinking at the very first of the writing. At last very sorry for the late response as probably u write it long before and as a writer u have the right to get feed back as soon as a reader read. Aminul Arefin Student Masters in Bank Management Bangladesh Institute of Bank Management (BIBM) Great examples & logic quoted to explain the saying in article. i would like to add that success requires devotion & sacrifices along with commitment. and one should be ready to pay that cost. Puneet PMGood article, Ek bar jo mai nay commitment kar deya phir to mai apna aap ki bhi nahi sunta.... Sachin Taneja PMAwesome article...I think Rajita has some substance, if it is her own imagination..good read Anshul Dear Ma’am: I read your latest editorial in 4Ps B&M titled ‘Maine karoo to character dheela hai’. It is simply amazing. Khalid Sohail Dear Ma’am, I just read your article that was published in Bang Brand Forum. It is really is an impressive piece of work. I like this line the most - "A great leader of tomorrow willl have the maximum likes and followers both in the virtual and real world.".I totally agree with you because that is what is called power and influence. Thanks for the great piece. Tanvir - BBA student, Jagannath University, Dhaka "Stand by me" – it is a great editorial. Truly inspirational. Dear Ma’am: I am inspired and highly motivated by your article "Stand By Me". Guljar Singh I really appreciate your editorial work (“Stand By Me”) in the most recent edition of 4PsB&M. It makes me change my attitude to what is called passion nad my commitment towards what I am doing. Thank you so much. Apurva, B.Tech. I just went through your editorial "Stand By Me". It is simply an "excellent" write-up, just as your other editorials are, which are published in 4PsB&M. Thanks for the contribution to our knowledge and the motivation. Sanjay, Patna "Stand by Me” is such a great article. Samir Misra Dear Ma’am, I loved your reference to the John Lennon song “Stand by Me" in your editorial. The write-up 'Stand by Me' is just excellent. The views of John Scully on Microsoft and Apple are too Good. Samson Pandi "Seedhi Baath…" is an editorial which says nothing but the truth. I really enjoyed reading it.. It’s totally cool. Kiran Jose, Kerala True , the asset valuation of company does take the number of fans in consideration. Liked the your "Like" article so clicked on its "like" button :-) Manoj Pillia Good one , people are now serious about making Fans. Starbucks was first first brand to reach 10 Million Facebook "likes". Record keepers are love keeping track of facebook counts, Lady Gaga generated 10 million likes way before Obama could do that. Time to get counted. Having said that there are lot of manipluations involved in the whole game, hope Facebook takes note it. Vikas Sambit "simply loved the article! you hit on the 'like' button being the most effortless yet passionate thing disparate individuals can do so well. just had to say "i like it!" sincerely, Amit Kumar Bose "Hi. I did like the editorial on 'Like' topic in the latest issue of 4PsB&M... It is true that social media will play a bigger role in marketing in the near future" Siva Krishna, Vishakapatnam "The editorial titled 'Ihe like button' was a great article, with conmtemporary examples. It well elaborated the future opportunities presented by social media to be used as a tool to network and market the smallest product." Sheetal Surana, Bikaner "Bleed Blue was an insightful editorial. I wish people take a cue from it so that creativity comes out into the open." Prashant Kumar, Meerut Your editorial titled “BLEED BLUE” reflects well how we are headed towards a new advertising era. Thank you for such lovely thoughts. Jagdish Nagpure, Agri Business Head, EID Parry MS India "Bleed Blue” was a very a nice editorial written by you. It was really innovative and it has discussed well the brands and marketing that revolve around cricket. Thank you. I just read the editorial in 4Ps B&M’s Issue VI Issue 4 titled, “Seedhi baat no bakwaas”. I really enjoyed reading the write-up. Hridaydeep Singh, Ahmedabad, Gujarat The editorial published in the March issue which read “Seedhi baat no bakwaas”, was very interesting. It presented before us the true power of words. It was indeed a great topic to write on. Gaurav Tiwari Firstly, I must say that there are very exciting elements in 4PsB&M magazine. There is also much in the name of information in the magazine. Especially so, the article titled, “Bleed blue” was an amazing amalgamation of many items. Priya Priyadarshini, Orissa Dear Ma’am, your articles indeed present reality before its readers. The last article one titled, “East is the new West”, was awesome. Really, the huge consumer potential of India have lured many international brands and business giants. Sudhanshu Hi. "Seedi baat no bakwas" article was amazing. The Chief Consulting Editor has proven how important it is to have a good control over words. And such a quality is the quality of a leader. Hats off. Sunny Mehta Seedhi baat no bakwaas was a very good and informative article on ads Siva Krishna This is with reference to the editorial in Vol 6 Issue 5 of 4Ps B&M magazine, titled, "East is the new West". It was a great editorial. Arjun Dutta In your editorial titled, Seedhi baat no bakwaas, the use of examples was brilliant. This only goes to signify the power of words - no wonder, this article brings back the old yet powerful thought-provoking lines to the reader, that, "pen is mightier than the sword". I would say, the write-up is truly impeccable. The article is direct and has changed my mind for good. I have learnt to lay more emphasis on words, and that their optimum mix and usage can change one’s life as well as the lives of others. Ankit Gupta The best part about 4Ps B&M magazine is the editorial. Thanks. Gopal Reddy, Alltech, Bangalore good to hear u mam, but talent even grow old what remains is,the fire beneth u dont let it slow down just burn the world with ur desires and make people follow u Abhilash Nair They r d oldest band.. Which didn't break up... They got a noble prize in one of thr song also.... N I luv d song kite... 4rm d ablum call All that u can't Leave behind...:) njoy guys... Siddesh Sougaijam i think there should be neccecity of two 10 billion because without large investment u can'nt make large profit........... Sanjay Kumar Patel Thanks Ma'am for such a nice article.... Shadab Tahseen A man who trusts himself comes to know the beauty of GIVING — comes to know that the more you trust yourself, the more you are GIVING the more you are in a state of GIVING (letgo) , the more you are settled and serene, the more you are calm, cool and quiet.Existence understands only GIVING.......GIVING is the greatest secret. Mahendra Mehta INCREASING ONE"S UTILITY TO OTHERS KNOCK AND WALK TOGETER Mahendra Mehta Resolution means totality, commitment, involvement, a quantum leap into ... Most of us have not been able to keep up with the New Year's Resolutions ...lets try in this year2011 Mahendra Mehta A Black day for cricket lovers...where Your talent is Valued with money...where legends like Lara and sourav ganguly who served for so many years got insulted like this :( real shame Unif Ishtiaq in terms of business success is measured the rate of return in profit and having best players in team attract more n more investers for the team !! so staking the team with best players may not be success in cricket but it ll be in business:) Arbaaz Khan Ganguly sold for 0.00 crores! Sumesh Nair if u tlking about business than hiring most experienced people is the best decision .. Unif Ishtiaq superstars r the building blocks of a strong team. Jayasuri type player havnt born in india. Javid Lone Obviously Super Team! Talent is essential but Passion is ultimate. Also, winning spirit is a must. A single goal should be there in the mind of all the team members. Also, not to forget SACHIN TENDULKAR... probably the best cricketing talent in the world... but are we the best, inevitable cricket team..?? Sandeep Kumar niceeeeeeeee Akhilesh Singh SSSSwwwwwwwwwwweeeeeeeeTTTTTTT Hemank Sharma Very good article. Thanks for bringing Mahendra Mehta well said Javeed Kawoosa very true said maam Gaurav Sabharwal Requote: Business is Sales with Marketing being a small part of it....try holistic approach in sales and learn from the gurus of the fields the gladiators of the real life not by people who just distribute knowledege off google.com and good old Keller Kotler or Armstrong/// MohammadImran Hakim holi kab hai ye bata i knw abt u and business both ok so ye bata holi kab hai holi ?aur dar ke aage jeet hai sab.aur thapad se dar nahi lagta sahab pyar aur business se lagta hai ? Kumar Rahul Vashist rketing hi hota hai bs tarike alag alag bna rakhe hai Sunita Verma Mam i think agar apna kaam niklna hai to ghadhe ko bhi baap banana padta hai aur yehi marketing concept hai... Sanjay Kumar Patel SEEDHI BAAT, NO BAKWAS Pramod Patel Great..!! Raj Jadeja Emo-kwg WONDERFULL........!♥ Rajesh Thakur The West represents the male mind, aggressive intellect. The East represents the female mind, receptive intuition. East and West are not just arbitrary -- the division is very very significant and profound. Remember, you can always find East by staring directly at the sun.” Mahendra Mehta Rajita Mam we solute u .U r the best. Sunidhi Singh (Feedback on Blogspot) Mam September 11, 1906: Gandhi begins the non-violent protest movement in South Africa. Before Mahatma Gandhi used non-violent tactics to kick the British out of India, he was working for the British Army stationed in South Africa. In South Africa, Gandhi was treated poorly for being a man of color and denied the right to vote by a newly passed South African law. Gandhi first tested his theories of non-violent protest at a September 11, 1906 gathering to protest the treatment of Indians living in South Africa. Hardyal Kushwaha its time for the WEST to learn from the MAsters.. Ahamad Faraz yup its the new west.its still "new" :) Akshaya Ghosh really its a great statement Real Cool WHEN RAJITA EMERGED IN EAST..WE EXPLORE THE WEST HERE :D :D :D Abdul Majid Ghani Hyderabadi YES OBVIOUSLY BUT KEEP IN MIND TO OVERESTIMATE OF POWER MAY BE HARM FULL BUT CHANCE OF SUCCESS IS MORE Sudhakar Singh Reality Himanshu Jain M motivated.. thanku mam Sandeep Goel yes.. very true.. also hard and determined work doesnt guarantee you success.. but it definitely gives you confindence to overcome the obstacles.. Dheeraj Jha This is a good article. Nikhil Sudrik this is the gud thot Hemant Jain awesome Rajiv Ranjan I think this is a logically written and a very usufull article on business i have gone though in recent past. Can u suggest something similarly on network marketing business itself in INDIA.if you don't mind ,you can mail me as i am searching some good post on it for long . Sankar Chakraborty The same formula applies to all buesiness formats, whenther it is a branded product or unbranded product. Go ahead. Sai Sarvotham Personal touch is also must in marriage :) wht d u say RAJITA ??????? Abdul Majid Ghani Hyderabadi YES it is very true that WORDS – LIVE FOREVER The words are very significant and even only one person could change the world .This word 'intuition' is beautiful ,but we are given tuition everywhere, the other word, 'tuition'; tuition meanssomebody else is giving it to us,That tuition is to repress our intuition. we are given tuition. It means something from the outside being forced upon us, and intuition means something coming from our innermost core. And if we are conscious, then instinct plus awareness is equal to intuition. Then for the first time we have found our words within ourself and now Intuition is our library, our real university, and then we don't need any scripture, we don't need any guide, our inner light is enough to lead us to the effective words and those are the words which make an advertisement. Sometimes witty, sometimes crisp, sometimes direct, sometimes funny, never boring ,more memorable. Mahendra Mehta Business could be marketing to some extent but to prosper in long run, one has to build good reputation, only marketing won't help. Mohit Nimbalkar Rajita must hv drank sprite before this statement :D :D :D Abdul Majid Ghani Hyderabadi Dear Rajita, Your piece on the Bangladesh Brand Forum blew my mind...thanks for contributing. On a different note, I did pay a visit to IIPM back in 2002 when I was in your city for some work. Look forward to working exchanging views and resources in future. Warmly,