SMS
 
Ma'am: Your article “Whats your winning look” is excellent. Emphasising on how you dress is important.
 
 
Waka Waka... the way you presented the facts surely motivates someone to bring mega sport events to India. Best Wishes...
 
 
I just read your article titled “What's your winning look?!” It was quite impressive. And now it makes me think differently. Navketan
 
 
Respected Rajita Ma'am. Your article in 4Ps August edition titled "What's your winning look?!" is perfect in the present context where most youth aspire to become big someday> They are forgetting the essence of a "winning look". They don't see what suits them and go with the current fashion, which very often does not suit their personality! Thank you for the guidance that you have been giving to students like us. RISHABH RAJ, a C.A. aspirant
 
 
"WHAT'S YOUR WINNING LOOK?” is an Amazing article. It gives an outlook on how to be a great leader & states the winning leadership qualities. It's totally  impressive. Arun K. Roy
 
 
Ma'am: I always first read your article when I buy 4Ps. Renjith Raj, an MBA working in Moooble
 
 
The Chief Consulting Editor, Rajita Chaudhuri's articles are so fresh and compelling. The ideas linger in mind for days and remain unsettling until profitable action plan - tiny or big, is in place. CHANGING THE RULES OF THE GAME lives up to and beyond her trademark awesome freshness of success formulas. I have just set out to become an entrepreneur in psychology after being a part of SBI's business paradigm shift for five years. I will continue looking for radical success tips in her articles. Truly great ideas!!! Uday Vendan. Relationship Counsellor, SBI
 
 
Ma'am: I have read your article in 4Ps. Really, it's very helpful. R. S. Sisodia, Patna
 
 
Ma'am: I admire your vigilant eyes. Your storytelling style is mesmerising. Your article on Change was my first read. I'll read 4Ps regularly. Rajkishor
 
 
I have a question: should not we be apprehensive to change a product which is already doing well? Abhimanyu
 
 
Ma'am, your article titled “What's your winning look” is very nice. Dharmendra Chavan

 
 
Hi Ma'am: I am from Gulbarga(Karnataka). I am a student of business studies & found the 4Pa Magazine really helpful... I would like to say that change is the only permanent thing in nature & you have proven it. Thanks you so much. Jagdish Joshi

 
 
Thanks for sharing the success story of brand Smirnoff. Manish
 
 
The article "DKDC" was really inspiring as it laid emphasis on the new customers and their growing concerns over their demands. Its good to see so many foreign companies in the list, but my concern is this - why are not some of our Indian companies are not showing up though India has got lot to things to sell? Rahul Pandey
 
 
Dear Rajita Ma'am, It's true that behind every great brand, there a great legend and a good story too. I did not known about the Levi's story, but thanks to your editorial, now I do. It's a great story to share! Ravi Damre
 
 
“Hi Rajita. I am a big fan of your editorials that appear in 4Ps B&M. And to say the least, the article you wrote on 'Stories telling' is the best ever. Can u please tell me the book or the website where I can read more of such stories? Rameen 
 
 
“Hi Ma'am, thank you so much for your articles that are printed in the Bangladeshi magazine.” R. Taslimur 
 
 
"Good afternoon, Rajita Ma’am. I am Samit working in the advertising sector. Recently, I read your article in 4Ps B&M about Bill Bernbach and it was fantastic. I liked the way you have highlighted the association with Indian ads. I am a resident of a small town, so if possible, kindly forward me the link to download this book related to Bernbach. Thanks."
Regards, Samit
 
 
"Hi! I went through your article titled 'DHAN TE NAN'. It’s really well written. Negative ads always capture our attention and Bernbach did exactly that. Perfection of any kind is a utopian dream while imperfection catches our nerves. Scope of the article is really useful. Keep writing such quality stuff Rajita. Goodluck!
Thanks, Vineet Ashish, Varanasi
 
 
"The article about BRAND SRK has been very nicely written."
 
 
"Hi Rajita, I recently read your article published in 4Ps and really appreciated your work. Take care and a very Happy Diwali to you, your family members and the entire IIPM fraternity. Hope to keep reading more of your inspiring and well articulated articles in the future."                                                            
Apoorva Patil
 
 

“The article in the issue 16 titled “Dhan Te Nan” by Rajita Chaudhuri was fantastic and enlightening.”
Pradeep
 
 
“Dear Ms. Rajita, the article 'This game ain't for the…’ was extremely insightful with some excellent examples.”
Mohit Dabhi, Laqshya Media
 
 
"I read the article ¨DHAN TE NAN” by Rajita Chaudhuri in 4Ps signature issue Dated 28th August -10th September 2009 and want to congratulate the writer for this exceptional write-up." 
Arvind Mukul

                                                                                                                    
 
 
"Hi Rajita. I really liked your article on how much a pretty dress can do. I expected it to be a Page 3 kind of a boring story, but I got to know a couple of good insights from politics too. Keep writing."
Abhishek, www.theindicast.com
 
 
"Rajita ji, I have read your article ''DHAN TE NAN'' in 4P's. It was very informative. You have used some very relevant examples. At the same time, you have covered the world of advertisement since the 1960's till date & right from Bernbach to Kaminey. Isko kahte hain 1 ticket pe 2 filmo ke maje. Congratulations!"
Sudeep Sohni, Free Lance copy writer Mumbai
 
 
"Dear Rajita. I went through your article ‘This game ain't for the weak hearted!’ in 4Ps. It was simply simply mind-blowing. I am looking forward to reading many more such 'hugely informative' articles from you. Continue with the good show!”
Warm Regards,
Kishalay Dasgupta, National Manager (T&D), McNroe Chemicals         
 
 
"Rajita, your article titled ‘Its time for smart work’ was really good. Keep up the good work."
Regards,
Sachin, Manager, ICICI Bank                                                                               
 
 
"Respected Rajita ji, 4ps mein mandi se ubarne ke upayon par aapka lekh padha. Khushi hui apne batya ki nirasha ke badal kaise hataye jate hain." 
Jayant, Gwalior
 
 
"Ms. Rajita Chaudhuri, your article ‘The God of Small Things’ article is simply superb. Could you please give me some of your precious time to listen to my small (but powerful) idea and do the need full. Thank you."
Balaji                                                                                       
 
 
"Rajita Ma’am, I went through your article in 4Ps. I agree with your points. We Indians should learn something from Barack Obama regarding restrictions he has started imposing on different sectors to revive their fortunes. In India, all we say is to cut expenditure everywhere but practically we allow the reverse. Thanks for your timely article."
Subhransu B.Patjoshi.Bhubaneswar, Odisha
 
 
"Another GEM from you, Rajita! ‘Nothing is permanent' was superb. Thanks!
 
 

"Dear Ms. Rajita, I'd recently gone through your article "THE GOD OF SMALL THINGS" in 4Ps and couldn't resist myself to congratulate you for such a beautiful thought. It is really nice. Keep going. All the best."
Regards,
Ashutosh Akhouri
 
 

"Rajita Chaudhuri, your article “The God of Small Things” is very informative."
ARVIND KUMAR MUKUL JOURNALIST LF27 SKPURI PATNA
 
 
"Dear Ms Rajita, I read your article in 4Ps. Though I concur with most of what you've written in the article, I'm constrained to mention that I differ when you say that mere quality of a product does not guarantee its success. While this may be true sometimes the converse is always true. That is to say that a poor quality product will never succeed whatever marketing gimmick the marketers may resort to. Good marketing may take it some distance but only that much unless the quality of the product is genuinely good. On the other hand a good quality product without much marketing hulaaboo will still succeed in the long run. I strongly believe that the customer is discerning enough to see the real and make-believe products and makes his choice accordingly. Your views."
R Pande, MD, Beyond Horizon (P) Ltd
 
 
Madam, you article IT'S THE TIME FOR SMART WORK in 4Ps is an eye opening for throught process. Please accept my regards- sales elder pharma hyderabad
 
 
Good morning madam, i am javan, from dubai, working as accountant. i wish to exchange ideas and share knowledge. Thanks madam.
 
 
Hi... madam. Realy your article smart and small is ultimate..... i got influenced.... thanks.... Akhilesh Gorakhpur
 
 
 
Rajita Mam, went thru ur article in 4ps. i agree with ur points. we Indians should learn something from B. Obama regarding sestrictions he has started imposing on different sectors 2 revive their economy. here we only say 4 cut expenditure everywhere but practically we allow d reverse. thanx 4 ur timely article. Subhransu B.Patjoshi. Bhubaneswar, Odisha.
 
 
Respected rajitaji, 4p me mandi se ubarne ke upayon par aapka lekh padha. Khushi hui apne batya ki nirasha ke badal kaise hataye jate hain. Jayant, Gwalior
 
 
Rajita,
"Its time for smart work" gud 1...
keep it up..
regds Sachin, Manager, ICICI bank
 
 
I read THELAST WORDfirst time and highly impressed. it would have been much batter if you had give example of BTL while methoning ING Life.praveen
 
 
Hi Rajita, your article the last word in the 4ps is excellent and very true. you have also given real good historic and evidential data to prove it. Tnx. Saran
 
 
Rajita Chaudhuri's article "WHEN GOOD TIMES ROLL IN..."(in december edition) reflects on a global issue called labour reforms, i am a MBBS student studyinls in India
 
 
Dear Rajita, I have just finished reading one of the most unique and refined articles on strikes which has been penned down by you in the latest edition of 4ps, Honestly, apart from being transparent, it has totally changed my perceptions about strikes that occur inside the big names (Ferrari and the shoe factory) I must say thanks and hope that you continue doing the same in days to come.Regards, Rupan (ASSAM)
 
 
Hi Rajita Ji... I read ur article on GIVING .. "Santa clause is for real" Very nice article .. But i guess if u would hav mentioned our indian richer philanthropist it would hav been more interesting .. Bcoz everyone knows tht bill gates .. Ophrah are great donars .. But even though ur article was very informative .. Suresh naik frm mangalore, karnataka
 
 
Dear Ms. Rajita, your article ' SANTA CLAUSE IS FOR REAL' in Business economy is mind blowing. This would create a very greate impact among the readers. Already in me. Thanks. Jachin.
 
 
Dear Rajita mam I really liked ur article on IPL and ICL. It was as gud as u look in the photo. The best part in 4ps magzine is ur articles thx a lot 4 giving us such a brainstorming and different Content. Sanyog-JAIPUR - RAJ.
 
 
Good afternoon madam. I read your article on the art of caring and i gained a lot of information. Hope to read more of your articles, regards
 
 
Rajita, a good article, happy diwali nd nw yr. Dr. b.p.singh, advisor managment education
 
 
Hi rajita! Your article is 4Ps was really informative. Thank you.. - Avinash, Lowe lintas.
 
 
Hy mam, read ur article n d august issue 'a new generation f consumers'. Its gud. keep it up George jose, IIPM Mum, FW-08-10 Plz try2cme 2 mumbai IIPM 4 guest lrcture.
 
 
Good evening madam, My name is manikanta and i am doing marine engineering. I read your article in 4Ps magazine. I am intersted in share market and earning by online(surveys, blogs). can you please tell where can i get best solution for this. Thanking you
 
 
Nice article Rajita. Expects more insightful articles like this. Thanks Saji Jose, Cochin
 
 
Dear mam, I like the planman media presentation. i read your article on google, thanks lot for that its best peak for readers also.
 
 
Hello rajita, i just read your article about The Psychology of perks. You have done a great job and very well defined Employer Employee relationship in an organization. Best of luck keep doing it.
 
 
Mam this is sheelan o ug 3. mam i read ur article about how to keep our employee in our concern. it was really quite interestin. the fact was i about to sleep but when i read it i finished n then went to bed. in my point o views i could find two views in that article. one is how a company must motivate its employee n other is typical to our indian employee who is not satisfied with wtever we give. <i.e. the definition of work has changed today, and a good employer is one who understands the art o caring>. Really it was a mindblowing mam. thank you so much
 
 
Respected mam, your article "the art of caring" was quite good. from this I remember 4Ps of hr. p-policy p-place(work place) p-promotion(like new ads telling co. is fun to work for) p-price(price of retaining vs price of new hire)
 
 
Ms. Rajita Chaudhuri, I just read ur article "dream of anything..." in 4Ps Vol III Issue 16. Its vry intrsting n that provkng. I plan 2 share wid my MBA students. Regards, Vishal Meel (OSD, SKIT-Jaipur)
 
 
Hello Rajita, just gon through - The Last Word. It is innocuously scripted n highly informative coupled with sum glaring n thought provoking anecdotes.
 
 
Madam, I am an ardent reader of your magazine 4Ps and i read your section 1st after opening the magazine. They are fantastic, awesome. I gain a lot 4m each of the articles. Thanks 4 bringing up such burning issues. I wish u and yr magazine all the best... Suvransu Mitra (kolkata)
 
 
Hi Rajita, just read yur article in 4ps... Very informative, Capturing the essence with beautiful examples... Way to go, Looking frwd wud like to read more articles of yurz.
 
 
Madam, I am an avid reader of your magazine and to tell u the truth i first go the last article to catch hold of your topic first before reading the other sections. I am a great fan of yours and thoroughly enjoy and try 2 learn every detail from your article. Madam thanks once again 4 yr brilliant stuff.... Suvransu
 
 
Hi Rajita, glanced through your article in the current 4ps and couldn't agree with u more about prominance of multicultual marketing and being based in singapore i have seen many good e.g. of it. keep up the good work. regards, Navneet
 
 
Hello ranjita, my self abhishek jonah, shakespeare needed marketing lessons is really good article n branding is very necessary for all company 2 survive in 2 days market.
 
 
Hi rajita, jst finished reading ur article in 4p's (aug 08 issue), i must it's awsum. though all ur articles r good, bt this one's about chaning mktg strategies, i really liked. good examples. rakesh
 
 
Hello Dear Ms Chaudhuri. Your article - shakespeare needed marketing lessons, featured in july'08 edition of 4Ps, helped me a gr8 deal in delivering my lecture on brand building. Kudos! ANJU CHAWLA - VISITING FACULTY FOR MGMT AND TRAINER FOR RECRUITMENTS. DELHI.
 
 
Hi Rajita looking gorgeous on 4ps B&M. we want information about degrees and diplomar of IIMP. Hopefully in next edition our kindly request will be fulfilled. (MUDASIR KASHMIR).
 
 
Dear Rajita, ur write up on the humble handset, info-lightening, interesting. Can u throw some light on 80:20 principle? Thanx * murugesh
 
 
The humble handset's great - Dr. Jayanta k. nanda
 
 
Dear Rajita, topic of "THE HUMBLE HANDSET" is xlent and realistic also. Sanjay-Patna
 
 
Rajita, was just reading the last word... i liked the article on advertising .. U should come up with books too... N hope to c planman marcom doing good too.. regards sunil singh..
 
 
Hi Rajita... this is Pratik from Pune.. I Read ur article regarding "Advertising Industry" in the Business and Marketing Magazine.. D way u described advertisement's importance was amazing.. i really found ur article very interesting and hence sent u a feedback.. Hope to see more of ur articles..
THANKS..
 
 
Respected medam Rajita dean centre for UG studies at iipm here from my feed back is the 4Ps B&M is very use ful to me. And its useful to like a business man and i hope this magazine non stop comes in the markets god willing
 
 
Rajita mam, ths is sachin pethe frm Amravati. Ur article NOt jus a Pretty face is found 2 b usful 2 learn Brand-Celebrity concept.
 
 
Dear Ms Rajita, loved' stop winking in the dark'. as always 4ps is a treat for me. sheela.hyderabad
 
 
Rajita mam, ths is sachin pethe frm Amravati. Ur article Not just a pretty face is found 2 b usful 2 learn Brand-celebrity concept.
 
 
Hi rajita chaudhuri, thx for d eye-opening article on power of merchandising. now i feel, icl would b more popular n reach'd more if kapil invest'd in merchand..
 
 
dear rajita, i m your huge fan. your article have huge database of knowledge. i request you to write for innovative companies. thank you. sharad
 
 
Hi Rajita, i m reading ur merchandising chapter in 4ps. It is good but if u use any FMCG product for example then it will more better.
A R RAO
RECKITT BENCKISER
 
 
Goodafternoon mam,

I am Tripti worked as a system implementation manager in pharma co. I read ur article' Go ahead, make some noise' I like it very much $ this true for our market also. GoodDay
 
 
'The 30 second candidate' article is excellent. Written in simple but effective style. My hearty congratulation to author.
 
 
Hi Rajita.. Your article on advertising was good and interasting to watch.. Do visit www.indibiz.tv - the first online video directory for brands.

regards
Manish Mathew
Indiabiz.tv
 
 
Good Evening Rajita Mam, i am Abhishek sharma, i am regular reader of ur 4Ps, n realy love to read ur The Last Word, Congratulations for that!
 
 
Hello maam, Thanks a lot4writing such an enlightening article on importance of advertisement. Looking forwrd4more of such articles!

Radhika, Amity University
 
 
I Rajitaji i read your article the 30 second candidate it's very nice, RAJITA JI one thing i want to say to you. i have different attitude person, i wanted to become great person in young age. please send your suggetion to me. now i am studing MBA 2nd sem. my name is VISHW
 
 
MADAM, THE 30 SECOND CANDIDATE was very nice. It gave me an insight about how good marketing decides the future of a country.
Wishin u al de best

Jomy John, Kerala.
 
 
Hi am a reader of 4ps and business and economy. I ve read the article given by you (30 second candidate) its really very interestin to read the article Actually i was very tired before readin this article. When i started it i didnt feel monotonous and its attracting also. And the final conclusion is tat all the greatness of marketin and advertisin is lyin wit obama . And hope for some more and more good articles from you.

Yours younger Brother Sankar Kiran
 
 

This is regarding Rajita Chaudhuri’s article - - “Who needs billionries?” Which tells how one brand can restore the pride of its nation in the world. Thank a lot 4 enlightening me.
SUNIL GAUTAM JODHPUR RAJ.
 
 
Hi mam I belong to a political family the expanses on election these days are really huge. It is ok for marketing but is’nt the expanses are indirectly of general people the expanses will surely recovered by the party. I know that it doesn’t matter a lot for you because whatever good for market is good in your sense. PRANAV PIYUSH this side if you notice these messages than please reply, if it is only for marketing than its ok & again you have got one.
 
 

Dear Ms Rajita C, ’PLAY BY THE RULES’ an interesting compilation/News report/Story. Regards. G V Skaria, Journalist (Defence), The Maharastra Herald, Pune
 
 

Madam, THE 30 SECOND CANDIDATE  was very nice. It gave me an insight about how good marketing decides the future of a country. Wishin u al de best
Jomy John, Kerala.
 
 
I am an avid reader of 4Ps. I specialy like d writings of A.Sandeep n Rajita Chaudhuri. Recent articl on SRK (nIPL) was intrsting piece!!

- Saroj Kr deka Guwahati
 
 

Hi rajita..

This is Komal dis side i read ur article in 4Ps business n mktg abt olympics..
U hve done a gr8 job n spread ur perception in a gud sense..
gr8 goin
 
 
Mam ur essay in 4Ps on ethics in biz is worth alerting.
 
 
Thank u very much rajitadi! I got lot of ideas about china's economy & mkt opportunities for diff co. From 4Ps, B&M magazine. pliz u tell me other mktg magazine
 
 
Mdm, i jus read ur article abt corporate espionage in 4Ps. It was really good in terms of data collection, info sequence & final summary, Good wrk.
Adithya
 
 
Prof. Rajita ji, thanks for providing such informatve, great & analyticai article.
     Yur Avid reader ANIL. From saharanpur.
 
 
Ma'am ur articles are very informative n useful. Today I purchased d latest issue of 4Ps, n to my surprise ur article 'play by the rules' came out to be very useful for my tomorrows' class test in college. Ur efforts r worth appreciating. We really get to know d realities of d corporate world and being a student of BBA, it helps a lot to understand d practical implications, which weought to know. looking foreward to more from you. Best wishes...
VIMI.
 
 
Hi mam, u r realy a vry gud writr. i read ur articl in 4Ps magzine. "not just a prtty face". irealy like this & ofcourse u r also pretty. i m vivek. studnt.
 
 
Hi dear Madam!
Its Mohd shahpur(Afghanistan) business 'BIBF' scholar in JMI Univ. 'Bug to the Nano' is a nice article. I 'll be looking forward 4 some more interesting topics 4m u.
Thank U
 
 
4Ps of january 18-31, Bug to the NANO was really exciting to read nd knowing about the evolution of new car was very interesting, particularly the perception of people to the car was great.. Expecting more nd more from u. . Shiva kumar. R Happy valley B-school, Coimbatore. Tamil nadu
 
 
Hello Madam, I HAVE READ YOUR COLUM ON "BUG TO THE NANO" IT WAS QUITE INTERSETING AND I HOPE YOU KEEP WRITING ON THESE TYPES OF TOPICS. THANKING YOU
 
 
Hi rajita read ur article bug to the nano... Really it was very good article on advertising impact on creating a buzz. when u pointed out how frm past to present ad and marketing made impact. expecting more this kind of article which pointed out key to success and sustain in this market. Thank you snehil
 
 
Read ur coulam in 4ps on Family !! It was gr8 & wodarful. Aap ki her bat man ko chhu gai !! sunil vaidya, jabalpur.
 
 
Ur artical "Pint Size-Power House" is really interesting. Thanks Rajita, 4 such a great info i'd like to read more stuff on same line.
WBR,
Avinash
Ad profnl
 
 
Hello Mam, Hitesh here Mam, i've read ur articles "First ain't Good Enough". I liked it very much. It gave me a new direction to think. Thank u very much,
 
 
For Rajita. I work with Wipro. Our products div too has started environment friendly Laptop/PCs. An indian example for Go Green
- Tushar Jha
 
 
Hi rajita.. it is the vry gurerilla artical on gurerilla marketing on 4Ps.. i got lot of inputs.. did u write some other articals, where i can get those... ANKIT
 
 
Dear Rajita, u r simply gr8 4 giving us an astonishing article on "Guerilla marketing". Get us more on the same. Can u recomnd some books on same.
Varghese
 
 
I buy 4Ps just for last word. keep your good work. wish i had been your student
--- Vijay, pondicherry.