SMS
 
Hi Rajita Ji... I read ur article on GIVING .. "Santa clause is for real" Very nice article .. But i guess if u would hav mentioned our indian richer philanthropist it would hav been more interesting .. Bcoz everyone knows tht bill gates .. Ophrah are great donars .. But even though ur article was very informative .. Suresh naik frm mangalore, karnataka
 
 
Dear Ms. Rajita, your article ' SANTA CLAUSE IS FOR REAL' in Business economy is mind blowing. This would create a very greate impact among the readers. Already in me. Thanks. Jachin.
 
 
Dear Rajita mam I really liked ur article on IPL and ICL. It was as gud as u look in the photo. The best part in 4ps magzine is ur articles thx a lot 4 giving us such a brainstorming and different Content. Sanyog-JAIPUR - RAJ.
 
 
Good afternoon madam. I read your article on the art of caring and i gained a lot of information. Hope to read more of your articles, regards
 
 
Rajita, a good article, happy diwali nd nw yr. Dr. b.p.singh, advisor managment education
 
 
Hi rajita! Your article is 4Ps was really informative. Thank you.. - Avinash, Lowe lintas.
 
 
Hy mam, read ur article n d august issue 'a new generation f consumers'. Its gud. keep it up George jose, IIPM Mum, FW-08-10 Plz try2cme 2 mumbai IIPM 4 guest lrcture.
 
 
Good evening madam, My name is manikanta and i am doing marine engineering. I read your article in 4Ps magazine. I am intersted in share market and earning by online(surveys, blogs). can you please tell where can i get best solution for this. Thanking you
 
 
Nice article Rajita. Expects more insightful articles like this. Thanks Saji Jose, Cochin
 
 
Dear mam, I like the planman media presentation. i read your article on google, thanks lot for that its best peak for readers also.
 
 
Hello rajita, i just read your article about The Psychology of perks. You have done a great job and very well defined Employer Employee relationship in an organization. Best of luck keep doing it.
 
 
Mam this is sheelan o ug 3. mam i read ur article about how to keep our employee in our concern. it was really quite interestin. the fact was i about to sleep but when i read it i finished n then went to bed. in my point o views i could find two views in that article. one is how a company must motivate its employee n other is typical to our indian employee who is not satisfied with wtever we give. <i.e. the definition of work has changed today, and a good employer is one who understands the art o caring>. Really it was a mindblowing mam. thank you so much
 
 
Respected mam, your article "the art of caring" was quite good. from this I remember 4Ps of hr. p-policy p-place(work place) p-promotion(like new ads telling co. is fun to work for) p-price(price of retaining vs price of new hire)
 
 
Ms. Rajita Chaudhuri, I just read ur article "dream of anything..." in 4Ps Vol III Issue 16. Its vry intrsting n that provkng. I plan 2 share wid my MBA students. Regards, Vishal Meel (OSD, SKIT-Jaipur)
 
 
Hello Rajita, just gon through - The Last Word. It is innocuously scripted n highly informative coupled with sum glaring n thought provoking anecdotes.
 
 
Madam, I am an ardent reader of your magazine 4Ps and i read your section 1st after opening the magazine. They are fantastic, awesome. I gain a lot 4m each of the articles. Thanks 4 bringing up such burning issues. I wish u and yr magazine all the best... Suvransu Mitra (kolkata)
 
 
Hi Rajita, just read yur article in 4ps... Very informative, Capturing the essence with beautiful examples... Way to go, Looking frwd wud like to read more articles of yurz.
 
 
Madam, I am an avid reader of your magazine and to tell u the truth i first go the last article to catch hold of your topic first before reading the other sections. I am a great fan of yours and thoroughly enjoy and try 2 learn every detail from your article. Madam thanks once again 4 yr brilliant stuff.... Suvransu
 
 
Hi Rajita, glanced through your article in the current 4ps and couldn't agree with u more about prominance of multicultual marketing and being based in singapore i have seen many good e.g. of it. keep up the good work. regards, Navneet
 
 
Hello ranjita, my self abhishek jonah, shakespeare needed marketing lessons is really good article n branding is very necessary for all company 2 survive in 2 days market.
 
 
Hi rajita, jst finished reading ur article in 4p's (aug 08 issue), i must it's awsum. though all ur articles r good, bt this one's about chaning mktg strategies, i really liked. good examples. rakesh
 
 
Hello Dear Ms Chaudhuri. Your article - shakespeare needed marketing lessons, featured in july'08 edition of 4Ps, helped me a gr8 deal in delivering my lecture on brand building. Kudos! ANJU CHAWLA - VISITING FACULTY FOR MGMT AND TRAINER FOR RECRUITMENTS. DELHI.
 
 
Hi Rajita looking gorgeous on 4ps B&M. we want information about degrees and diplomar of IIMP. Hopefully in next edition our kindly request will be fulfilled. (MUDASIR KASHMIR).
 
 
Dear Rajita, ur write up on the humble handset, info-lightening, interesting. Can u throw some light on 80:20 principle? Thanx * murugesh
 
 
The humble handset's great - Dr. Jayanta k. nanda
 
 
Dear Rajita, topic of "THE HUMBLE HANDSET" is xlent and realistic also. Sanjay-Patna
 
 
Rajita, was just reading the last word... i liked the article on advertising .. U should come up with books too... N hope to c planman marcom doing good too.. regards sunil singh..
 
 
Hi Rajita... this is Pratik from Pune.. I Read ur article regarding "Advertising Industry" in the Business and Marketing Magazine.. D way u described advertisement's importance was amazing.. i really found ur article very interesting and hence sent u a feedback.. Hope to see more of ur articles..
THANKS..
 
 
Respected medam Rajita dean centre for UG studies at iipm here from my feed back is the 4Ps B&M is very use ful to me. And its useful to like a business man and i hope this magazine non stop comes in the markets god willing
 
 
Rajita mam, ths is sachin pethe frm Amravati. Ur article NOt jus a Pretty face is found 2 b usful 2 learn Brand-Celebrity concept.
 
 
Dear Ms Rajita, loved' stop winking in the dark'. as always 4ps is a treat for me. sheela.hyderabad
 
 
Rajita mam, ths is sachin pethe frm Amravati. Ur article Not just a pretty face is found 2 b usful 2 learn Brand-celebrity concept.
 
 
Hi rajita chaudhuri, thx for d eye-opening article on power of merchandising. now i feel, icl would b more popular n reach'd more if kapil invest'd in merchand..
 
 
dear rajita, i m your huge fan. your article have huge database of knowledge. i request you to write for innovative companies. thank you. sharad
 
 
Hi Rajita, i m reading ur merchandising chapter in 4ps. It is good but if u use any FMCG product for example then it will more better.
A R RAO
RECKITT BENCKISER
 
 
Goodafternoon mam,

I am Tripti worked as a system implementation manager in pharma co. I read ur article' Go ahead, make some noise' I like it very much $ this true for our market also. GoodDay
 
 
'The 30 second candidate' article is excellent. Written in simple but effective style. My hearty congratulation to author.
 
 
Hi Rajita.. Your article on advertising was good and interasting to watch.. Do visit www.indibiz.tv - the first online video directory for brands.

regards
Manish Mathew
Indiabiz.tv
 
 
Good Evening Rajita Mam, i am Abhishek sharma, i am regular reader of ur 4Ps, n realy love to read ur The Last Word, Congratulations for that!
 
 
Hello maam, Thanks a lot4writing such an enlightening article on importance of advertisement. Looking forwrd4more of such articles!

Radhika, Amity University
 
 
I Rajitaji i read your article the 30 second candidate it's very nice, RAJITA JI one thing i want to say to you. i have different attitude person, i wanted to become great person in young age. please send your suggetion to me. now i am studing MBA 2nd sem. my name is VISHW
 
 
MADAM, THE 30 SECOND CANDIDATE was very nice. It gave me an insight about how good marketing decides the future of a country.
Wishin u al de best

Jomy John, Kerala.
 
 
Hi am a reader of 4ps and business and economy. I ve read the article given by you (30 second candidate) its really very interestin to read the article Actually i was very tired before readin this article. When i started it i didnt feel monotonous and its attracting also. And the final conclusion is tat all the greatness of marketin and advertisin is lyin wit obama . And hope for some more and more good articles from you.

Yours younger Brother Sankar Kiran
 
 

This is regarding Rajita Chaudhuri’s article - - “Who needs billionries?” Which tells how one brand can restore the pride of its nation in the world. Thank a lot 4 enlightening me.
SUNIL GAUTAM JODHPUR RAJ.
 
 
Hi mam I belong to a political family the expanses on election these days are really huge. It is ok for marketing but is’nt the expanses are indirectly of general people the expanses will surely recovered by the party. I know that it doesn’t matter a lot for you because whatever good for market is good in your sense. PRANAV PIYUSH this side if you notice these messages than please reply, if it is only for marketing than its ok & again you have got one.
 
 

Dear Ms Rajita C, ’PLAY BY THE RULES’ an interesting compilation/News report/Story. Regards. G V Skaria, Journalist (Defence), The Maharastra Herald, Pune
 
 

Madam, THE 30 SECOND CANDIDATE  was very nice. It gave me an insight about how good marketing decides the future of a country. Wishin u al de best
Jomy John, Kerala.
 
 
I am an avid reader of 4Ps. I specialy like d writings of A.Sandeep n Rajita Chaudhuri. Recent articl on SRK (nIPL) was intrsting piece!!

- Saroj Kr deka Guwahati
 
 

Hi rajita..

This is Komal dis side i read ur article in 4Ps business n mktg abt olympics..
U hve done a gr8 job n spread ur perception in a gud sense..
gr8 goin
 
 
Mam ur essay in 4Ps on ethics in biz is worth alerting.
 
 
Thank u very much rajitadi! I got lot of ideas about china's economy & mkt opportunities for diff co. From 4Ps, B&M magazine. pliz u tell me other mktg magazine
 
 
Mdm, i jus read ur article abt corporate espionage in 4Ps. It was really good in terms of data collection, info sequence & final summary, Good wrk.
Adithya
 
 
Prof. Rajita ji, thanks for providing such informatve, great & analyticai article.
     Yur Avid reader ANIL. From saharanpur.
 
 
Ma'am ur articles are very informative n useful. Today I purchased d latest issue of 4Ps, n to my surprise ur article 'play by the rules' came out to be very useful for my tomorrows' class test in college. Ur efforts r worth appreciating. We really get to know d realities of d corporate world and being a student of BBA, it helps a lot to understand d practical implications, which weought to know. looking foreward to more from you. Best wishes...
VIMI.
 
 
Hi mam, u r realy a vry gud writr. i read ur articl in 4Ps magzine. "not just a prtty face". irealy like this & ofcourse u r also pretty. i m vivek. studnt.
 
 
Hi dear Madam!
Its Mohd shahpur(Afghanistan) business 'BIBF' scholar in JMI Univ. 'Bug to the Nano' is a nice article. I 'll be looking forward 4 some more interesting topics 4m u.
Thank U
 
 
4Ps of january 18-31, Bug to the NANO was really exciting to read nd knowing about the evolution of new car was very interesting, particularly the perception of people to the car was great.. Expecting more nd more from u. . Shiva kumar. R Happy valley B-school, Coimbatore. Tamil nadu
 
 
Hello Madam, I HAVE READ YOUR COLUM ON "BUG TO THE NANO" IT WAS QUITE INTERSETING AND I HOPE YOU KEEP WRITING ON THESE TYPES OF TOPICS. THANKING YOU
 
 
Hi rajita read ur article bug to the nano... Really it was very good article on advertising impact on creating a buzz. when u pointed out how frm past to present ad and marketing made impact. expecting more this kind of article which pointed out key to success and sustain in this market. Thank you snehil
 
 
Read ur coulam in 4ps on Family !! It was gr8 & wodarful. Aap ki her bat man ko chhu gai !! sunil vaidya, jabalpur.
 
 
Ur artical "Pint Size-Power House" is really interesting. Thanks Rajita, 4 such a great info i'd like to read more stuff on same line.
WBR,
Avinash
Ad profnl
 
 
Hello Mam, Hitesh here Mam, i've read ur articles "First ain't Good Enough". I liked it very much. It gave me a new direction to think. Thank u very much,
 
 
For Rajita. I work with Wipro. Our products div too has started environment friendly Laptop/PCs. An indian example for Go Green
- Tushar Jha
 
 
Hi rajita.. it is the vry gurerilla artical on gurerilla marketing on 4Ps.. i got lot of inputs.. did u write some other articals, where i can get those... ANKIT
 
 
Dear Rajita, u r simply gr8 4 giving us an astonishing article on "Guerilla marketing". Get us more on the same. Can u recomnd some books on same.
Varghese
 
 
I buy 4Ps just for last word. keep your good work. wish i had been your student
--- Vijay, pondicherry.
 
 
 
Feedback by E-Mail
 
Thanks for your opinion on the Indian Fashion Industry. As the industry expected to double itself from present levels of Rs 270 cr to Rs 750 cr, within 2012, there is no denial of the fact that Fashion is in! However it is important to make this growth more inclusive and pertinent to all regions and not just to the Urban Elite.

The fashion week certainly showcases the best talents and beauty in the country and demands corporate participation. But the participants of extravaganza are a limited few including a couple of Bollywood friends of the designers. These shows as they progress should encourage more participation by Indian designers thus stop functioning in isolation. The burgeoning trends if made more regionally relevant would make the growth story even more satisfactory.

Thanks --
R. Sriram
 
 
Hi ma'm this is gulab.u r right about branding.no product gonna work.
Only thing is branding ,which will help.DLF The construction giant have done by accuring the name of IPL They have done good job by spending hundreds of crores of rupees .but they r still lagging .they must have used a brand ambasseder celebrity its just cost 2-3 crore rupee but earns 100 n 1000 times more 4 u. What the job amitabh doing
4 anil.
 
 

Dear Mam,

I have read a beautiful article of yours in 4ps ``A new generation consumers``. It`s really worth reading article and fetchs attention of all readers.

It`s really right that now a days marketers and markets are both changing at a good speed and those who could run as per this speed only they can sustain in a long run.

Hope you keep on giving this types of writing in your coming articles as well.

Regards,
Ramavatar Soni
 
 

Respcted Mam,
              
         i am regular reader of your magzine  4p's .The kind of information  you are providing  is must for every
         
         marketing student. I personally feel your magzine is the best. THE LAST WORD is marvellous .
        
         keep it up 

         jahanzaib
        mba 3rd sem
 
 
Hi ma'm this is gulab.u r right about branding.no product gonna work. Only thing is branding ,which will help.DLF The construction giant have done by accuring the name of IPL They have done good job by spending hundreds of crores of rupees .but they r still lagging .they must have used a brand ambasseder celebrity its just cost 2-3 crore rupee but earns 100 n 1000 times more 4 u. What the job amitabh doing 4 anil.
 
 

Madam
I am professor of 'Marketing' & 'Strategic Mgmt.' at Magnus School Of Business, Kolkata
You have interestingly pointed out the rise of new generation of customers & the need of the modern marketer to stay on top of the changing paradigms.

In the Indian scenario, I would say that in addition to the new generation of youth, another important class is emerging who have time & money to spare i.e the older generation(Senior Citizen) & their share in total population is on the rise.Marketers in India will be required to pay increasing attention to this segment.

Another point worth noting is that though there is a growing Indian middle class with rise in incomes, rising prices due to inflation is cutting into their purchasing power to some extent resulting in drop in sales for big supermarkets & shopping malls-due to this, most of them are coming out with discounts & other promotional techniques.

Hope that in one of your future articles, you will come out with some thoughts on such issues

Thanking You

Yours faithfully
Achintya Kumar Mukhopadhyay
 
 

hiiiiiiiii .........rajita mam .........mukti this side m doin mba nd regular reader of 4ps..........i luv ur articles............nd whenevr i m askd 2 give presentations i chose ur articles........plz reply
 
 
Hello Ms. Chaudhuri

I have been trying to call you on 9818101234 several times but there is no response. I got your contact details from the article you wrote in 4 P's Business & Marketing. I really liked your article. For almost a year now I have been researching the Emissions Trading industry with the intention of entering as a broker. However since it is a fairly new industry, the material for research seems limited. So your article was a huge element in my research.

Ms. Chaudhuri, I was wondering if you would be willing to assist me in my venture by giving me advise or intelligence on the industry? I currently run my own import/export company with relative success and am looking at new ventures. Carbon trading is something that I have been researching for quite some time now.

I live in Bangalore and thus would not be able to meet with you. But I would appreciate if you are willing to let me call and talk to you for some time regarding this issue. Please let me know if it is ok with you.

Thank you once again for the article and have a nice day.
Regards
Joshi Sikha
 
 

Dear Mam,
i regularly read ur articles and find this magazine very interesting. well this was about one of my favourite subjects being talked about so it was really gud.
whether its idea which can change the world or its coca cola which has came up with JASHN MANA LE campaign they are also following it in a 360 degree manner otherwise it is of no fun of advertising in the Olympic Torch Light Rally just spreading awareness through Hrithiks Jashn Mana Le boards and this strategy is paying. recently i carried a survey on the effectiveness of this ad campaign and found that in a period of 2 months this ad has been able to get gud amt of followers. Similar things go with ur companies doing ur life insurance policies. In all do you find the latest ad campaign of Coca Cola effective or not? nd wht abt the latest YOUNG fever of the cola warriors.

i would luv to listen frm ur side abt this nd m waiting eagerly to c ur reply
with regards,
Aaditya Razdan
 
 

Hi DEAR MAM

How are You
I just read your latest column in the magazine 4 P's on 'Advertising is Dead'.It's again full of information and the latest 360* approach to Advertising.

Mam Can You write something on Consumers Behaviour, as it the most important factor which determines why a person buys any product/services.The modern Business organzisations though takes special interest in Niche Marketing but this thing is always in their mind while designing a product and so they always want to give a different edge to their product/services.

Modern Marketers should always be aware of these factors which determines a person to buy that product and by knowing and then exploring that factor with the help of good Marketing Communication they can definitely get an edge over other rivals.

Also Thanks for forwarding my name in the page 'Letters to the Editor'. You are a fanctastic teacher and a helping friend.

Your last column not only give me clear picture about Plain Advertising lwhich is dead nowI and an first hand information about the 360* degree approach to Advertising

Anish Yousaf
MBA-University of Jammu
Bhaderwah Campus

(Also Dear Mam, My result of 1st Sem. of MBA is out and you will be happy to know that I have topped in my Campus. Thanks to You and 4P's Magazine for giving me first hand knowledge over the latest concepts of Marketing and Advertising).

Waiting for your Latest column and your reply to me.
BY AND TAKE CARE. KUDOS
 
 

Hi Rajita
I am sure you would have had many positive responses like "Interesting read, Insightful, Eyeopner" for your article "Advertising is Dead" published in 4Ps. And I cant agreee more with those responses!
BTL is a relatively new concept and like any novel concept - its bound to face rejections or tough times before it could be understood and accepted.
I need your help in understanding how could a start-up venture with slim resources and literally no track-record implement these BTL startegies. For example an upcoming umm..  a New 360 Marketing Consutlant Agency or Recuritment Agency or a any new service.
Also - what sort of medium or methods(like online pop-up ad, networking sites, forums) would be categorised as BTL. I am having a hard time understanding BTL :) or if you could suggest me a book on this topic?

Hope to have a response back.
--
Thanks & Regards
Amol
 
 

Dear Mam,

i regularly read ur articles and find this magazine very interesting. well this was about one of my favourite subjects being talked about so it was really gud.
whether its idea which can change the world or its coca cola which has came up with JASHN MANA LE campaign they are also following it in a 360 degree manner otherwise it is of no fun of advertising in the Olympic Torch Light Rally just spreading awareness through Hrithiks Jashn Mana Le boards and this strategy is paying. recently i carried a survey on the effectiveness of this ad campaign and found that in a period of 2 months this ad has been able to get gud amt of followers. Similar things go with ur companies doing ur life insurance policies. In all do you find the latest ad campaign of Coca Cola effective or not? nd wht abt the latest YOUNG fever of the cola warriors.

i would luv to listen frm ur side abt this nd m waiting eagerly to c ur reply

with regards,
Aaditya Razdan
 
 

Hi Mam
This is Anish Yousaf from J&K.
I just read your column regarding Merchandising in 4 P's and i feel it was full of information for the person who is having a first time reading of the Merchandising Concept.
Dear Mam, Being a regular regular reader of your columns  in the Business Magazine, i always found that your columns are always full of information and the basic examples from the Global World.I personally thanks you for your hard-work and pains-taking nature.
Dear Mam, I wanted you to write a column on THE ROLE OF ADVERTISING IN MAKING A BRAND POPULAR. or write a column regarding the CONSUMER BEHAVIOUR.
Dear Mam, as we know that there is a great scope of RETAIL BUSINESS in India and more and more MNC's  are entering into this with with JV's with the Indian Companys.
so you should also write a column on the above topics.
Dear Mam, I shall be very Thankful to you if i  will find your columns, regarding the above topics,in the next issue of 4P's.
Sorry, if iam disturbing You.
Dear Mam, waiting for your reply and your  COLUMNS in the Magazines.
 
 
dear mam,
  i am feeling glad to give you feedback.
  i am an MBA student, francly saying i am not very reguler to pick up the 4Ps B&M. in this (date 11-24 april)issue i went through your article on the advertising, was really the truth. hope this sort of articles will get everytime. now i  am going to be a reguler reader of 4Ps B&M.
        thanking yopu.
 
 
Hello madam

 I am vikas Deoarshi , btech final year student at IT BHU .. i am a avid reader of all the magazines published by Planman . I read your article "who needs Billionaires " .that was fantastic one .
  But i have one query which i always look out in every business magazine and perhaps it has not appeared in any magazine .
Can you dissect how a  company owning web-portal run their business ? what is their revenue model ? is it ads &how user-base is related to profit.

I hope you will come up with a nice article on that..

Regards
Vikas
 
 
Respected Madam / Sir,

A backstreet village boy is eager to get his article published in your reputed 4Ps business and marketing magazine. The only thing I want is your true guidance as where and at what address should I send my article for publication. Please guide me and help.
A favourable response from you shall be highly regarded.

With Regards,
Shakeel Khan
( P,G.D.A.M. ) Honours
 
 
hi, madum
my name is rahul
.i am student in applide art
i want some imformation,
brand Ambassador-what,why,how choose?
why exchange brand ambassador ln the same product?
new trend in advertising ?
how to use advertisers famous personality?,like sachin, big B, Abhishek, Amir , King khan etc.and please tell me some web to collect information in advertising(theory)
i am waiting for your long ans.

thanking you
 
 
Dear madam,

This is Harekrushna, done MBA in finance and Marketing as dual specialisation. You had recently given an article about Brand slogan, advertisement and ambush marketing. But i did not catch the meaning of ambush marketing.This article was interesting.
  Mam, after completion of mba i am working in "MEHAK DATA SYSTEM". But this is not my dream job. As i hail from a middle class familly and semi urban area , i have a little knowledge about companies. So i need somebody to guide  and show me the path on which i can start my journey of career.Will you please give some tips regarding my career?
 You can mail me on this id. Have a gud day.

with regards
Harekrushna panda    
 
 

Hi Rajita,

One of the nice articles i have read till date. You have really tried to cover all aspects on corporate issues related to spying. Recently i read 4Ps, superb.
Well, yes Competitive  intelligence is always needed because if we are not aware of our competitors moves, we are out of business. Ethical ways always work out in long run, so surely as u said we need to play by rules.
Can i request you to send me soft copy of this article  published in 4Ps, also i would be happy to have softcopies of other atrticles which i have missed , carrying ur thoughts.

Looking forward for reply.

Regards
Vivek Mantri
Branch Manager-Western India Region
Achieva Group of companies
 
 
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Thanks
 
 
Dear Ms Rajita Chaudhari,

Let me take this opportunity to congratulate you on writing such an article. To be honest,this was the first time i read this magazine and to be further truthful, i am going to be a regular reader  of this magazine from now onwards. I hope you write regularly in this magazine.

I am a final year engineering student at National Institute of Technology Silchar, Assam with all the interest in the world for advertising concepts, brand value, etc. In short, I loved your article and the way you have written it was simply awesome. I personally have a not-so-well-managed blog where i started writing about advertisements( http://greylounge.blogspot.com/ ).

Starting from Google(i have been such a Google fan) to the whole Chinese evolution, everything in your article was great.I hope you continue this fabulous job.

Thank You again.
Regards
Shankar Das
 
 
Respected Ma'm

I am 30 year old and now I am looking for M.B.A. so I want to know opportunities in this field especially in the field of  finance. I could secure only 45% in graduation but this condition does not show my real capability because I was physically not well during my 12th & B.A. exams.

In MAT Exam my Percentile is 73 & I have been working as a trainer for Spoken English since last four years in Gorakhpur City.

Kindly suggest me to take right step.

Thanking You
Regards,
Manish Kumar Jaiswal
Information Seeker
 
 
Dear Madam,
Hello ..

I am a regular reader of your 4 Ps. Magazine, and always look up to your article on Marketing and various facets of it .. Particularly recent edtion (27th ending ) on your article with subject " who needs Billionaires " , this made me write to you and express my alas ... and  accolades on your length to depth study on Chinese Brands and products .. 

I am in my early twenties, with knowledge of chinese language and currently working for a logistics company in West Delhi ..

I didnot have the priviledged to study in a full fledged college and joint the service quite early , Plus I feel the experience here had been very useful, as I now can explore a lot of fields respective to this industry - supply chain , customs, export / import  et al.  Reading your "well researched articles on China and other East Asian Countires " only making me stick and committed to shifting & eventually working there some day.

However, the recent spate of struggle of Indians in Malaysia, which is the booming country in East asia, makes me slightly skeptical about settling down in East Asia. Plus, Home advantage also matters, here we are the kings afterall ....

Be concise, i would like your benign company to publish some articles on the workculture in East Asia and what could be the thriving future prospects for Foreign - Chinese speakers in mandarin dominated areas  viz. Singapore , china, Taiwan , hongkong ,  Member of ASEAN Countries.

I am sure, your advise on the same would make everyone of us look up to Working and reap the benefits of these thriving economic countries to the optimum capacity ..

Look forward to read great work from your end and accolade on behalf of every Indian, for the revolutionary work your company is bring to the society.

Warm Regards
Pawan Talwar
Chinese name ( wu kong )
 
 
Hi Rajita,

Your article on "who needs billionaires?" was very inspiring. It has articulated your point very clearly and indeed was a very great read. Your title has  tint of satire which was so well described in the article. Need to congratulate you on the same. Looking forward to reading some more from you.

Regards
Prabal Roy
AVP-Human Resources
Merrill Lynch
 
 
Respected madam,

Nice you name Mr. Obama  as the most interesting, dear thirty seconds leader-product on show. Your message is " container conquers, not the contents". My humble submission  is, with the best Ads, you seek Gold that glitters, but in the process, even with ten seconds display, do not disregard Diamond that dazzles. Ad is one of the tools, not "the tool". I agree Ads count,but I believe ballots count better.The person who can mobilize maximum minds of voters through firm commitments and benevolent  welfare measures, despite mountain  high hassles and hurdles, climb the Everest of Excellence.

Yours faithfully
DR.C.T.George Ph.D
Nellai manor Block Two , SF One,
Ramnagar 2nd street, Vijyanagar Velachery Chennai 600 042
 
 
Dear Rajita Madam,

I got your mail id from the magazine.

Its almost 3 months I have not been receiving the magazine, though my subscription was for 3 years starting from Jan 2006.

I have been continuously sending reminder and also tried calling them up, in vain.There's no acknowledgement from the office

May I request you for your support and interference in this matter.
I look forward for your support,

regards,
Sandeep Dhar
 
 
Hello Ma'am,

 The article "Changing faces political campaigns" was an interesting article, which makes it very clear as how marketing plays a key role, whether it is about selling a box of cereals or a candidate.
The article was written against the background of American Economy, which is characterized by a proper literacy ratio, analytical ability of Americans.etc. Let's take a view on the Indian economy – how far an advertisement affects the mind of the voters and lure him/her to cast their votes in favour of the advertised party.
We have to keep certain things in mind, while formulating a marketing strategy.
1)      The turnout in India is very low which is on an average 55%.
2)      Lets divide this 55%

20-25%--- party people…every party has certain supporters, workers and focus groups.
For e.g. -- In Uttar Pradesh, people from SC, ST will definitely vote for their SO CALLED BAHENGI and not other parties.

5-10% ---are the people who are not party people but are very loyal, this includes old people, who will always remain loyal.

Now the major ones are this 20-25% where a candidate has to influence, to win election.
Now let's divide this 20-25%

18-25 yrs   -                     5-7 people
25-55                               arnd 15.
Above 55                          1-2.

The Advertisements have to be made keeping in mind the above age groups and the psychographic data. We cannot blatantly state the "SHINING INDIA" campaign was flop, it certainly attracted people but there may be other reasons, which remain unveiled and time has buried it. The congress advertisement "CONGRESS KA HAATH, AAPKE SAATH" was also a flop one even though Congress party formed the government.

The article was really interesting and I will surely like to write more in India Context. I will be grateful to you, if you can mail me your feedback. Looking forward to hearing from you.

Warm Regards,
Vaibhav Rajput.
Delhi School Of Economics.

 
 
Mam,

I am a subscriber of 4P's Magazine since 2005.
From the inspiration gathered from your articles, I have made a product and want to send you samples.
Please give me your address so that courier can reach you.

Regards
For:- Venus Hi-Tech
        R.K. Marya.
 
 
Hi Rajita jee,

while reading your articles on "Ethics the vital question".I got to realiesed that customer is the king and business doesn't mean profit maximization but to retain the costomer for long period of time.

Thanks.
 
 

RAJITA JI….I M TOTALLY AGREE WITH YOU ON THE POINT OF UR ARTICLE IN 4Ps 'THE LAST WORD –
FAMILY MATTERS ' WHICH STATES ABOUT THAT FUTURE FAMILY…..MAY BE CHILDLESS BY CHOICE OR
MANY PREFERRING TO ADOPT…MY VIEW IS : AS PER THE PHYSICAL PARTICULARLY….
MIND GROWTH WE TALK ABOUT OUR NEW GENERATION…..IS REALLY GOING AS PER THE INCLUSIVE
…GROWTH..!

CAN U PLZ TELL ME YOUR VIEW ON THE CONTEXT OF
"RELIGION IS USED AS A POLITICAL TOOL"……WORLD WIDE….

MR.RITESH V. CONTRACTOR.
 
 
dear rajitha

I am one of those tireless reader of your article which appears in 4 ps. the recent one about the informercials was very good one. I truly agree with your views on the effectiveness of the informericlas. although it is such an effective medium hypermarkets& manufacturers are yet to exploit thepotential of the medium effectively.

I reside in muscat,worked with nestle india and muscat and with few advertising agencies. I am student of ICFAI university . currently I am doing brand management through correspondence.

As I do not get copies 4 ps regularly i have missed few of your articles.

i would appreciate if you can forward soft copies of your previous artcles and the future ones as and when possible.

regards,
dharmesh
 
 

DEAR MADAM,

WITH REFERNCE TO YOUR ARTICLE IN THIS ISSUE I HEREBY SENDING THE FEEDBACKS, AGAINST THIS ARTICLE. MY SELF AYAN GHOSAL, PRESENTLY WORKING IN AVERY INDIA LIMITED ASANSOL (WB) AND LOOKING FOR THE RE4TAIL SELLING OVER THERE. AS MY JOB IS TO SELL OUR PRODUCT INTO
THE DIFFERENT RETAIL COUNTERS THIS ARTICLE WILL HELP ME TO GAIN THE UPDATE INFO. SOME OF OUR RETAIL CUSTOMERS ARE PNTALOON, BIG APPLE, TRINETHRA, D’MART ETC.

TODAY THERE IS LOTS OF RETAIL SHOPS THAT RE RAPIDLY GROWING IN SEVERAL PARTS OF INDIA, AND HENCE IS HEREBY CREATING THE LOTS OF EMPLOYMENTS OVER THERE, IN THIS CONTEXT KNOWLEDGE OF STORE MARKETING IS VITAL BEFORE OPT THE JOB IN STORE- MARKETING AS PER
YOUR ARTICLE.

MOREOVER, THIS ARTICLE WILL HELP ME TO BOOST MY SELLING STYLE, AND ONCE AGAIN ON BEHALF OF ALL AVERY ASANSOL STAFF I WOULD LIKE TO CONGRADULATE THE WHOLE TEAM OF 4PS.
 
 

THIS IS THE FIRST TIME I AM SENDING A MAIL. MAY I GET THE PREVIOUS ISSUES THROUGH YOUR SITE.
WE HOPE THAT IN FORTH COMING ISSUES THERE WILL BE LOTS OF INFO REGARDING THE RETAIL STORE BUSINESS FROM YOUR SIDES.
 
 
ma'am,
I am a regular reader of 4p's b & m magazine and in the nov 23 2007 issue,i really liked the article"SURPRISES in store".it was very interesting to read as its covered information about new trend of advertisement. (THE MALL IS THE MEDIUM OF ADVERTISERS) 
Thanks a lot for enlightening me.Waiting for many more of such gud article.
thanks
Jitendra Jain
sr.-branch manager
Aristocrat luggage ltd. indore
 
 
Dear Rajita chaudhuri

I read through your article on generation next in the 4ps issue dated 22 November 2007. Its shocking to know that brands like levis, Nike are losing its charm to the younger generation.
Also promotions through Internet is already  the market trend in European and American market. As you said internet is going to play a vital role in the near future. your article helped me to enrich my marketing knowledge thank you.

European countries like denmark -, UK-Mexx, paulsmith, Bench.  spain - Mango etc despite  being  small they are able to bring out world class brands,except for the reason they are developed what other advantages they have But  India lacks?

Except for the niche market why India is not able to bring out world class brands in volumes in apparel sector?
Once I read an article the only world class brand that india has got
is infosys.
when countries like china is bringing out brands like haier, lenovo ,
ning why is it india not able to do the same?

I would like to know the answers for these. I would appreciate if you could answer me these questions.

Thanks & Regards
Vignesh
 
 
Rajita ji,

i think ur article on gen y in the recent 4Ps mag was awesome. it truly was an eye-opener and the 1st of its sort on the topic. as a 19-yr  old, I've to admit that u presented a gr8 article  to us and the biz community. KUDOS for ur research and effort. no one has presented this  sort of  youth stuff in the manner in which u did. the facts presented to us were also v.interesting to know.

thx once again Rajita ji. UR ARTICLE WAS ALONE WORTH FAR MORE THAN MAGAZINE PRICE. IT WAS TRULY THE HIGHLIGHT OF THE ISSUE. i remember the saying " Keep the best to the last". it was definitely true inn atleast this case!!! :) waiting for more of such good articles from u maam

regards,
Vinay
 
 
Respected mam,

I feel glad to intimate you that I am very fortunated guy who got the admisssion in IIPM to accomplish my goal .And at the same time feel much enthusiastic to talk about our IIPM CAMPUS ENVIRONMENT where the faculty members are much cooperative & adept in their field who also give such a sagacious skills by their teaching methodology .By the time when I feel little relax after finishing the assignment of my class then I used to read the various business magazines but mostly I prefer to read my 4P's which really gives much more current happenings around the corporate world & also show the various stragegies & planning technique which is now applying by our many giant MNCs.Its great to know more about the "4Ps" business magazine particularly.If, I concern about the this magazine, it really patronizes us in every managerial aspect.I think you have done a great job by promoting this planman media industry especially to issue such kinds of business magazines in our IIPM CAMPUS which is much appreciable by me not even me but by all who adore to promote PLANMAN MEDIA Industry.In nutshell, I like to say only one thing no other magazine can compete with the "4Ps" MAGAZINE of the PLANMAN MEDIA industry.   

Thanking you ,
Your sincerely,
 ANUJ KUMAR
 BATCH- 2007-09
 SECTION- FF-1.
 
 
Hello Prof Rajita ji,

Its excellent article on branding coorelating with logo.The coverage of almost all phase like brand tookeover another brand,logo change - Effect on Financial Results,No change of logo,coorelation with consumer segment all this is fantastic,Infact last article i read abt urs was that of Marriage on Event Making business ,that was also new and creative topic.But this article of branding and logo, u made it with solid collection and again only on two pages serial making order.

Now one suggestion Prof Ranjita ji, if u can give pictures of logo, u r mentioning in the article then that can add more viabilty to article and reader catchy.

Sorry for such lengthy comments, actually i also write a lot that is why i did this. We learn from each one of us suggestions.

I am product of IIT-D,BITS-Pilani and IIM-Indore,written around 470 articles,180 training programmes and 23 consultancy projects(brand building,restructing and CRM).

Thanks
with lots of regards
PROF. VED PARKASH KUMAR
Executive Director -- VC Group
Chairman -- PRI,South Delhi Chapter
 
 
Dear Ms.Rajita,

Good Morning.

I hope this mail finds you with well spirits.

I Satya,Would like to say "Thank you" for your nice Article [Give and you will receive] in 4PS Magazine.

Have a nice day.
Regards,
Satya Bhaskar Arja
Analyst Programmer
Syntel Inc
Consider IT Done
 
 
Respected Mam,

First of all i would like to  congratulate  you  for your brilliant career.
Mam im a regular reader of 4P's magazine. My name is Somnath Gupta,student of IMS GHAZIABAD (PGDBM 2nd year) , I read most of ur article. But when i read ur article, " Give and you will receive" of the month of August, i was literally surprised.

According to me this is one of the best article ever read in my life.

Thanking You,
Yours faithfully,
Somnath Gupta.
 
 
I am an 2nd year MBA STUDENT FROM CHENNAI and a regular reader of your articles in 4P'S. Its educative as well as entertaining.
Thanking you
 
 
Hi,