RAJITA CHAUDHURI
 
 
50 Ways to Make Google Love Your Web Site

Google is now responsible for delivering a majority of searchers to websites, and guides 50% of all would-be online purchasers. Added to this, research shows that the top ten results from an online search enjoy the overwhelming majority of referred visits. Therefore, understanding how it works and how to make the most of it is essential for anyone building a website — whether for business or for fun. 50 Ways to Make Google Love Your Web Site shows you how to make sure your website stands out over the thousands out there.

In the first section of this practical guide Steve Johnston explains in simple language how Google actually works, and the way in which it sifts through the relevant and the irrelevant while searching through the eight billion pages of information its index contains. In the second section, he shows you how to improve the performance of your own website in Google, with specific detailing of the priorities to be addressed.

The result is a superbly practical and readable guide that will be invaluable to web designers and, indeed, anyone who uses the internet on a regular basis.

BlackBerry: The Inside Story of Research in Motion

The BlackBerry is quite literally everywhere. President Barack Obama admits he can't live without it. Oprah Winfrey declared on her show that the BlackBerry is one of her "favorite things." Business Week put the case for owning one bluntly in an article entitled "No BlackBerry: No Life." Launched in 1984 by Mike Lazaridis and Jim Balsilliewith on a $15,000 loan, Research in Motion (RIM) has grown into one of the largest and most profitable companies in the world. The reason: the BlackBerry. RIM had sold more than 50 million BlackBerrys by 2009 and sales of the handheld device generate annual profits in excess of $11 billion. BlackBerry: The Untold Story of Research in Motion is bestselling author Rod McQueen’s fascinating and absorbing biography of the device’s incredible popularity, as well as a never-before-seen glimpse into its origins and development — and the geniuses who were its inspiration.

Buyology : Truth and lies about why we buy

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds; we're barely aware of them?In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can "Cool" brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds.

First, Break All the Rules: What the World's Greatest Managers Do Differently

Marcus Buckingham and Curt Coffman expose the fallacies of standard management thinking in First, Break All the Rules: What the World's Greatest Managers Do Differently. In seven chapters, the two consultants for the Gallup Organization debunk some dearly held notions about management, such as "treat people as you like to be treated"; "people are capable of almost anything"; and "a manager's role is diminishing in today's economy." "Great managers are revolutionaries," the authors write. "This book will take you inside the minds of these managers to explain why they have toppled conventional wisdom and reveal the new truths they have forged in its place."

The authors have culled their observations from more than 80,000 interviews conducted by Gallup during the past 25 years. Quoting leaders such as basketball coach Phil Jackson, Buckingham and Coffman outline "four keys" to becoming an excellent manager: Finding the right fit for employees, focusing on strengths of employees, defining the right results, and selecting staff for talent--not just knowledge and skills. First, Break All the Rules offers specific techniques for helping people perform better on the job. For instance, the authors show ways to structure a trial period for a new worker and how to create a pay plan that rewards people for their expertise instead of how fast they climb the company ladder. "The point is to focus people toward performance," they write. "The manager is, and should be, totally responsible for this." Written in plain English and well organized, this book tells you exactly how to improve as a supervisor. --Dan Ring

Getting Rich Your Own Way: Achieve All Your Financial Goals Faster Than You Ever Thought Possible

The United States is the land of opportunity; and that’s as true today as it’s ever been. Even in tough times like these, getting rich doesn’t have to be a dream–you can make it a reality with hard work and practical advice. In Getting Rich Your Own Way, renowned business consultant and motivational speaker Brian Tracy offers a proven road map to financial success for anyone and everyone.

In this positive, prescriptive guide, Tracy shares proven principles and strategies that lead to success–the same principles and strategies that thousands of Americans learn in his seminars every year. Concise and comprehensive, this book won’t teach you how to make a fast buck in real estate or beat the stock market for a million dollars. Instead, it will teach you real-world principles for achieving the financial independence you dream of–no matter what you do for a living or how little you have in the bank.

Inside you’ll find real stories of successful people who started out with nothing and ended up living their financial dreams. You’ll find a wealth of creative ideas for making money, as well as priceless principles that will help you succeed at any endeavor. You’ll learn how to accumulate and protect your wealth over the long-term, how to market and sell anything under the sun, and even how to start your own business if you’re an entrepreneur at heart. But most important, you’ll learn how to develop the winning attitude and work habits that unite all successful people in every field or profession.

What most people don’t know is that making money is a skill you can learn. That’s right. By paying attention to what successful people do–or don’t do–and carefully following their example, you’ll get the same results they do. After all, wealth is really all about cause and effect. If you put the right moneymaking causes in place, the wealth effect will follow. It may take patience and it will certainly take effort, but with the right attitude and the simple, helpful guidance you’ll find here, you’ll know that nothing is beyond your abilities–and nothing feels better than Getting Rich Your Own Way.

Apple Inc. (Corporations That Changed the World)

"Describing Apple Inc. as the 'little company that could,' OÕGrady (who has written for Mcintosh trade magazines and who has a Web site devoted to applications related to Apple products), traces the history of the company founded by Steve Jobs in 1977 as Apple Computers. The book includes an illustrated timeline of its hardware and software innovations;

information on key players; competition; financial data; Macworld Expo; and trivia (e.g., the Macintosh was nearly named the Bicycle). But missing from the discussion of the companyÕs future prospects is a possible successor to the apparently ailing Jobs."

Buffettology

HOW WARREN BUFFETT DID IT -- AND HOW YOU CAN TOO In the world of investing, the name Warren Buffett is synonymous with success and prosperity. Building from the ground up, Buffett chose wisely and picked his stocks with care, in turn amassing the huge fortune for which he is now famous. Mary Buffett, former daughter-in-law of this legendary financial genius and a successful businesswoman in her own right, has teamed up with noted Buffettologist David Clark to create Buffettology, a one-of-a-kind investment guide that explains the winning strategies of the master.

* Learn how to approach investing the way Buffett does, based on the authors' firsthand knowledge of the secrets that have made Buffett the world's second wealthiest man  * Use Buffett's proven method of investing in stocks that will continue to grow over time * Master the straightforward mathematical equipments that assist Buffett in making investments  * Examine the kinds of companies that capture Buffett's interest, and learn how you can use this information to make your own investment choices of the future

Complete with profiles of fifty-four "Buffett companies" -- companies in which Buffett has invested and which the authors believe he continues to follow -- Buffettology can show any investor, from beginner to savvy pro, how to create a profitable portfolio.

Built to Last

This Is Not A Book About Charismatic Visionary Leaders. It Is Not About Visionary Product Concepts Or Visionary Products Or Visionary Market Insights. Nor Is It About Just Having A Corporate Vision. This Is A Book about Something Far More Important, Enduring, and Substantial. This Is A Book About Visionary Companies. Drawing Upon A Six-Year Research Project At The Stanford University Graduate School Of Business, Collins And Porras Took Eighteen Truly Exceptional And Long-Lasting Companies And Studied Each Company In Direct Comparison To One Of Its Top Competitors. They Examined The Companies From Their Very Beginnings To The Present Day As Start-Ups, As Midsize Companies And As Large Corporations. Throughout, The Authors Asked: What Makes The Truly Exceptional Companies Different From Other Companies? Filled With Hundreds Of Specific Examples And Organized Into A Coherent Framework Of Practical Concepts That Can Be Applied By Managers And Entrepreneurs At All Levels, Built To Last Provides A Master Blueprint For Building Organizations That Will Prosper Long Into The Twenty-First Century And Beyond.

Business Legends

G.D. Birla, J.R.D. Tata, Walchand, Hirachand And Kasturbhai Lalbhai--Four Pioneers Who Were Not Afraid To Think Ahead And Plan Big, At A Time When Indian Industry Had To Compete Fiercely For Market Share Against The Multinationals Of The Day. Together, They Would Lay The Foundations For The Golden Age Of Indian Industry From 1951 To '62. In This Bestselling Book, the Closest Look at These Legends This Far, Gita Piramal Compellingly Brings Alive Their Ambition and Achievement.

Business Maharajas

The Inside Track to India’s Most Powerful Tycoons

The Eight Business Maharajas Profiled Here Are among Asia’s Most Powerful Industrial Tycoons, Their Combined Turnover Runs into Billions of Rupees, And between Them They Employ Some 650,000 People, While Indirectly Affecting the Lives of Millions More. Sip A Cup Of Tea, Drive To Work, Listen To Music, Build A House& Help And The Chances Are That In These And A Myriad Other Ways You Are Using Products That They Manufacture Or Market.

By Any Yardstick, The Achievements Of These Men Would Rank Among The Great Business Stories Of Our Time. How Did These Men Build Their Enormous Empires? What Are Their Management Secrets? How Did They Thrive And Prosper Even As Others Failed? What Is Their Vision For The Future?

Top Business Writer And Industry Insider Gita Piramal Draws On Exhaustive Interviews And In-Depth Research To Discover The Answers To These And Related Questions In Her Profiles Of The Men Who Will Lead The Country’s Push To Become An Industrial Superpower In The 21St Century.

Cut to the Chase

How can I get more done? How can I stay focused? How can I condense my workday so I have time to spend with the people I love?/B B/B The answer to all these questions, according to bestselling author and business guru Stuart Levine, is to cut to the chase/BI,/Iand in his new book he's gathered together 100 concise, invaluable lessons to help you do just that. Cutting to the chase is about more than getting to the point; it's about staying focused, getting to grips with the job in hand and concentrating on what's important. Ultimately, it's about making the best use of your time and energy. Whether you want to know how to approach each task with clarity, focus and purpose, how to prioritize, or even how to make sure others don't waste your time, Cut to the Chase/I has a brilliant and simple rule you can follow. It is an indispensable guide to taking control of your time so that you can lead a happier, more balanced life.

Differentiate or Die

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

Direct from Dell

At nineteen, Michael Dell started his company as a freshman at the University of Texas with $1,000 and has since built an industry powerhouse. As Dell journeys through his childhood adventures, ups and downs, and mistakes made along the way, he reflects on invaluable lessons learned. Michael Dell's revolutionary insight has allowed him to persevere against all odds, and Direct from Dell contains valuable information for any business leader. His strategies will show you effective ways to grow your business and will help you save time on costly mistakes by following his direct model for success.

Entrepreneurs are made not born

Many Americans want to join the ranks of the successful entrepreneurs. They'd love to pick the brains of self-made moguls, & now they can-in this treasure chest of how-to wisdom from 200 magnates & "entrepreneurs" such as Ben Cohen (Ben & Jerry's Homemade Ice Cream), Fred Smith (Federal Express) & Debbi Field (Mrs. Field's Cookies). Going far beyond mere biography, entrepreneurial expert Lloyd E. Shefsky draws from each interviewee's experiences to develop targeted lessons in entrepreneurship. Not just for fledgling & current entrepreneurs, this fascinating book will also appeal to venture capitalists, bankers, accountants, lawyers, & everyone who must understand entrepreneurs to deal with them better.

Fish!

Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day. Imagine an environment in which people are truly connected to their work, to their colleagues, and to their customers. In this engrossing parable, a fictional manager is charged with the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team. Across the street from her office is Seattle's very real Pike Place Fish Market, world famous and wildly successful thanks to its fun, bustling, joyful atmosphere and customer service. By applying ingeniously simple lessons learned from the actual Pike Place fishmongers, our manager learns how to energize those who report to her and effect an astonishing transformation in her workplace. Addressing today's work issues (including employee retention and burnout) with an engaging metaphor and an appealing message that applies to any sector of any organization, Fish! offers wisdom that is easy to grasp, instantly applicable, and profound the hallmarks of a true business classic. Based on a bestselling Charthouse training video which has been adopted by corporations including Southwest Airlines, Sprint, and Nordstrom.

For God, Country and Coca-cola

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact, “The Real Thing.”

Games People Play

We think we’re relating to other people–but actually we’re all playing games.

Forty years ago, Games People Play revolutionized our understanding of what really goes on during our most basic social interactions. More than five million copies later, Dr. Eric Berne’s classic is as astonishing–and revealing–as it was on the day it was first published. This anniversary edition features a new introduction by Dr. James R. Allen, president of the International Transactional Analysis Association, and Kurt Vonnegut’s brilliant Life magazine review from 1965.

We play games all the time–sexual games, marital games, power games with our bosses, and competitive games with our friends. Detailing status contests like “Martini” (I know a better way), to lethal couples combat like “If It Weren’t For You” and “Uproar,” to flirtation favorites like “The Stocking Game” and “Let’s You and Him Fight,” Dr. Berne exposes the secret ploys and unconscious maneuvers that rule our intimate lives.

Explosive when it first appeared, Games People Play is now widely recognized as the most original and influential popular psychology book of our time. It’s as powerful and eye-opening as ever.

Get Better or Get Beaten

Jack Welch built GE into the most successful American corporation of the late 20th century. He accomplished this by focusing on quality, insisting on innovation, and forging a series of innovative business strategies that transformed GE from an overly bureaucratic, slow moving, and self-satisfied dinosaur into a lean, agile competitor. Like Jack Welch himself, Get Better or Get Beaten, 2nd Edition, continues to carve its own path and call its own shots. Updated to reflect the realities of today's 24/7/365 global e-conomy, this classic management manifesto gets in your face and tells you what you need to know. For virtually every business situation, it answers one overriding question-- What would Welch do? --with clarity, purpose, and a singular focus on achieving bottom-line results. Small enough to fit in your coat pocket, yet bursting with Welch's leadership secrets on every page, it paints a compelling picture of how to teach employees--and yourself--to accept nothing but the best. Look inside to discover: Strategies Welch used to pull off the largest acquisition in GE's history--the stunning $48-billion purchase of Honeywell How Welch is using e-communication to energize and revitalize every corner of GE--from the mailroom to the boardroom The inside story on Six Sigma--Welch's sweeping quality initiative that is the foundation of GE's success Jack Welch is a no-nonsense leader and has acknowledged that, when preparing for a speech, he has frequently peeked into Get Better or Get Beaten. Hard-hitting and honest, it is today's most entertaining and enlightening book on climbing to the top of today's corporate ladder--and doing what it takes to stay there.

Go it Alone! The secret to building a successful Business on your own

There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream of starting their own business. So why don't they do so? Because starting one's own business is seen as difficult, expensive, and risky.

In this extraordinary book, successful Go It Alone! entrepreneur Bruce Judson explains that the conventional wisdom about starting your own business is stunningly wrong. Using the leverage of technology -- e-mail, the World Wide Web, and the remarkable array of off-the-shelf business services now available -- it is dramatically easier to start your own business. Magnified by these new services, it is also possible to create, for the first time, a highly focused business.

Bruce Judson shows you the practical steps that will allow nearly any individual to create a business, often using job skills that seem to require an entire corporation for support. It is no longer necessary to spend time on the tasks that don't add value. It is now possible to stay small but reap big profits. Go-it-alone businesses allow the individual the freedom to concentrate on their greatest skills. After reading this book, your motto will be "Do What You Do Best, Let Others Do the Rest."

Good to Great

1.Good is the enemy of great -- 2.Level 5 leadership -- 3.First who then what -- 4.Confront the brutal facts (yet never lose faith) -- 5.The hedgehog concept (simplicity within the three circles) -- 6.A culture of discipline -- 7.Technology accelerators -- 8.The flywheel and the doom loop -- 9.From good to great to built to last.

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