RAJITA CHAUDHURI
 
 
  
hey whipple squeeze this

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies.

ogilvy on advertising

An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years

hug your customers

The CEO of two successful independent clothing stores shares the secrets of his family's successful merchandising and management approach, which calls for a personal relationship with customers and an emphasis on customer service, and explains how this approach attracts great employees, lowers marketing costs, and maintains revenues. 50,000 first printing.

small is the new big

The book’s premise: the rules for running a business have changed. The advent of social media particularly impacts the way we do business. Whether you’re at the helm of a non-profit ministry, run a one-person business, or are the CEO of a mega corporation, acting big is no longer an advantage, asserts Seth. “If you want to be big, act small.”

purple cow

The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible in 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and Jet Blue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.

the fifth discipline

Senge's path breaking book draws on science, spiritual wisdom, psychology, and the cutting edge of management thought to show how businesses can overcome their "learning disabilities" and beat the odds of failure. The book provides a searching personal experience and a dramatic professional shift of mind

the gifted boss

Good business begins with a good boss -- and the truly gifted ones know that their future depends on creating first-rate employees: the kind of men and women they can teach and trust. Reliable, able, ambitious people who respond to guidance rather than requiring supervision or micro-management, and who understand that real success is shared by everyone from the senior manager to the most junior member of the team.In this priceless business parable, Dale Dauten turns to an eccentric management sage in search of experienced advice on how to become a true leader with the skill and insight to attract and recruit exceptional employees and help them reach their full potential. Filled with prescriptive illustrations, subtle suggestions, and engaging, enlightening anecdotes from well-known managers and CEOs of major companies, this wise, wide-ranging book is entertaining and important reading for anyone who hopes to be an effective boss, able to help every talented employee to excel and grow into a top performer.

think why crucial decisions cant be made in the blibk of an eye

Outraged by the downward spiral of American intellect and culture, Michael R. LeGault offers the flip side of Malcolm Gladwell's best-selling phenomenon, Blink, which celebrated impulse thinking over factual knowledge or critical analysis. If best-selling books are advising us to not think, LeGault argues, it comes as no surprise that sharp, incisive reasoning is on the decline, leading our society to incompetence and failure.

the world is flat

In this brilliant new book, the award-winning New York Times columnist Thomas Friedman demystifies the brave new world for readers, allowing them to make sense of the often bewildering global scene unfolding before their eyes. With his inimitable ability to translate complex foreign policy and economic issues, Friedman explains how the flattening of the world happened at the dawn of the twenty-first century; what it means to countries, companies, communities, and individuals; and how governments and societies can, and must, adapt. The World Is Flat is the timely and essential update on globalization, its successes and discontents, powerfully illuminated by one of our most respected journalists.

a double life

A Double Life traces the life and times of Alyque Padamsee, godfather of Indian advertising and patriarch of English theatre in India. Padamsee takes the reader backstage with him on an exciting, and sometimes hilarious, trip as he unfolds scenes from a career that has encompassed the launch of some of India's most successful brands, such as Liril and Kama Sutra, and blockbuster theatre productions like Evita and Jesus Christ Superstar.

iacocca

He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power.

outliers the story sucess

This is a book about outliers, about men and women who do things that are out of the ordinary. Over the course of the chapters ahead, I’m going to introduce you to one kind of outlier after another: to geniuses, business tycoons, rock stars, and software programmers. We’re going to uncover the secrets of a remarkable lawyer, look at what separates the very best pilots from pilots who have crashed planes, and try to figure out why Asians are so good at math.

how the mighty fall

Decline can be avoided. Decline can be detected. Decline can be reversed. Amidst the desolate landscape of fallen great companies, Jim Collins began to wonder: How do the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course? In How the Mighty Fall, Collins confronts these questions, offering leaders the well-founded hope that they can learn how to stave off decline and, if they find themselves falling, reverse their course.

what the dog saw

What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period.

too big to fail

A virtually minute-by-minute account of the scariest hours of the crisis, beginning in the aftermath of the seizures of Fannie Mae and Freddie Mac and concluding with TARP and the hastily assembled near-afterthought that was the $180 billion AIG bailout. BEST BIT: On page 120 appears the first print mention of the rumored affair between Joe Gregory, the widely reviled chief operating officer of Lehman Brothers, and Erin Callan, the statuesque, blonde, wholly inexperienced tax attorney promoted to chief financial officer of the firm at the beginning of the year. According to the book, Callan separated from her husband "around the time" of the promotion, after which she and Gregory "became inseparable.

negotiating skills for managers

Virtually everything in business is negotiated, and the ability to negotiate strong agreements and understandings is among today’s most valuable talents. Negotiating Skills for Managers explains how to establish a solid pre-negotiation foundation, subtly guide the negotiation, and consistently set and achieve satisfactory targets. From transferring one’s existing strengths to the negotiating table to avoiding common negotiating errors, it reveals battle-proven steps for reaching personal and organizational objectives in every negotiation. Explains how to establish a solid pre-negotiation foundation, subtly guide the negotiation, and consistently set and achieve satisfactory targets. Provides the tools you need to understand and prepare for each negotiation.

the tipping point

The Tipping Point is that magical moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnight or crime or drug use to taper off.


habits of highly effective people

In "The 7 Habits of Highly Effective People," author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, service, and human dignity -- principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.

Bag the Elephant

The founder and CEO of The Difference Maker, Inc. shares his insights into sales, presenting techniques and strategies designed to help readers land the "Elephant" client by crafting winning presentations and cultivating contacts.

Beware the naked man who offers you his shirt

FORTUNE magazine calls Harvey Mackay "Mr.-Make-Things-Happen." No matter where you are in your career, he can help you ride the expressway to success. This collection of on-target how-to's, insights, and self-tests translates into immediate take-to-the-office results on EVERY page. Discover the secrets on servicing sales that are worth millions, add the missing ingredient--courage--to your career, learn how to love your job, take a manager's quiz that will revolutionize your style, and much, much more! From the author of SWIM WITH THE SHARKS WIHOUT BEING EATEN ALIVE. "Can Mackay do it again? The answer is a resounding yes. He joins Bob Townsend (UP THE ORGANIZATION) as master of brief, biting, and brilliant business wit and wisdom." Tom Peters A Selection of the Book-of-the-Month, Fortune and Macmillan Book Clubs from the Paperback edition.

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