who moved my cheese

Change can be a blessing or a curse, depending on your perspective. The message of Who Moved My Cheese? is that all can come to see it as a blessing, if they understand the nature of cheese and the role it plays in their lives. Who Moved My Cheese? is a parable that takes place in a maze. Four beings live in that maze: Sniff and Scurry are mice--nonanalytical and nonjudgmental, they just want cheese and are willing to do whatever it takes to get it. Hem and Haw are "littlepeople," mouse-size humans who have an entirely different relationship with cheese. It's not just sustenance to them; it's their self-image.

who stole my cheese

For those sick of corporate scandals and underhanded business practices, laughter may be the best medicine. A hilarious parody of the classic bestseller Who Moved My Cheese, Who Stole My Cheese?!! offers a little lift in an otherwise challenging situation. Inside is an insipid tale that reveals profound truths about greed. It's a cloying yet inspiring story of four small characters -- two rats and two "loyal employees" -- who are trapped in a "maze" and looking for their share of the "cheese" to sustain them and bring them happiness.

what the ceo wants you to know

Describes how corporations work and reviews the critical elements of business success--growth, return on assets, rate of inventory turnover, understanding customers, and taking advantage of the changing marketplace.

the marketing gurus

Brings together summaries of seventeen essential marketing classics in a single volume, including 'Purple Cow' by Seth Godin, 'Relationship Marketing' by Regis McKenna, and 'The Tipping Point' by Malcolm Gladwell.

mavericks at work

Meet the innovators and upstarts who are inventing the future of business. Their unconventional ideas and groundbreaking strategies can become your business plan for the twenty-first century—a better way to lead, compete, and succeed.

why great leaders dont take yes for an answer

Harvard Business School's Michael Roberto draws on powerful decision-making case studies from every walk of life, showing how to promote honest, constructive dissent and skepticism; use it to improve decisions; and align organizations behind those decisions.

the sucess principles

A self-improvement guide for business professionals, teachers, students, parents, or anyone interested in promoting themselves within today's success-oriented culture shares sixty-four practical or inspiring principles on how to reach desired goals. By the author of the Chicken Soup for the Soul series.

the monk who sold his ferrari

In this wonderfully crafted fable, protagonist Julian Mantle, a tough, high-powered, and incredibly driven lawyer, changes his life radically after a heart attack nearly kills him. To the amazement of all, he decides to abandon his successful career, sell all his possessions, and trek to India in an effort to find timeless wisdom on living a more meaningful life. Months later, when he returns to the West looking tranquil and radiantly young, he recounts the story of his life-changing journey through the Himalayas, sharing with his former law protg seven principles and practices he discovered there that can help us get off the career treadmill and begin to experience the true joy of life. The Monk Who Sold His Ferrari imaginatively presents a set of simple yet profoundly effective lessons for personal growth, created by bestselling author and renowned professional speaker Robin S. Sharma, based on his own search for life's true purpose. In a tale that is both wondrous and mystical, Sharma offers practical and wise advice on how to: develop joyful thoughts follow your life's mission and calling look within for success cultivate self-discipline and act courageously value time as your most important commodity nourish your relationships and live life fully, one day at a time.

sack the ceo

Sack The CEO is a satirical book written by Jeetendra Jain. The book revolves around main characters of Small fry, Fastback and Take it easy who are co-workers in a multinational called Twist in the tail Limited! The company, justifying its name completely, offers them bucketful of surprises and shock every now and then. The trio tries to fight their way out of corrupt environment that prevails in the (mis)leadership of Top gun, CEO of the company. In the process of fighting corruption Small fry identifies several different patterns of behavior of corrupt CEOs. Small fry, elated with this discovery plans to put this on paper and he begins to write a book on these corrupt CEOs and the techniques to get them out of the organization!

winning the people

Relationships are at the heart of every positive human experience. Maxwell, a master communicator and relational expert, makes learning about relationships accessible to everyone. The most sophisticated leaders and salespeople will pick up on skills that will make them even better, and relational novices will learn skills that can transform them into relational dynamos.

trump never give up

In Never Give Up, Donald Trump tells the dramatic stories of his biggest challenges, lowest moments, and worst mistakes—and how he uses tenacity and creativity to turn defeat into victory. Each chapter includes an inspiring story from Trump’s career and concludes with expert commentary and coaching from adversity researcher and author Paul Stoltz. Inspirational and intelligent, Never Give Up will help you deal with your own personal challenges, failures, and weaknesses.

unlimited power

Yes, you can do, have, achieve, and create anything you want out of life. Anthony Robbins has proved it. Robbins, the undisputed master of the magic of mind power, shows you in this audio program how to harness yours. He demonstrates -- passionately and eloquently -- that whatever you think will be, that your state of mind determines what you can and can't do, and that all successful results can be modeled and duplicated. His enthusiasm is contagious as he shows you how to.

where have all the leaders gone

Lee Iacocca’s 9 C’s of Leadership from Where Have all the Leaders Gone.

work less make more

A proven 10-step program for unlocking your potential to live and work on your own terms. Tired of holding your breath, waiting for exactly the right moment to arrive before you can start living the life you really want? When will it be safe for you to stop working so hard and feeling stresse...

the magic of thinking big

A motivational expert presents carefully designed methods of thinking and behaving that pave the way for success and satisfaction in vocational and personal endeavors. Read by the author.

the greaatest salesman in the world

What you are today is not important... for in this a runaway bestseller you will learn how to change your life by applying the secrets you are about to a discover in the ancient scrolls.

marketing warfare

The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout


Ries and Trout started a marketing revolution by focusing on positioning. They wrote about making your brand stand out in your prospects mind by making different from others. To me positioning is the way the brand fits inside the prospects personal story. It’s been said that positioning is not what you say it is. It is defined by what your target audience says it is. I’m interested in how people create a position for a brand. I think it’s partly due to the way they experience the brand and the environment they experience it in.

killer brands

What's the difference between a ho-hum product that hurts your bottom line and a Killer Brand that compels people to choose it and use it? In Killer Brands, marketing guru Frank Lane reveals his recognized three-step method to unlocking the marketplace and creating brands that annihilate the competition.


The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed.

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