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1. 44 days that shook the world of cricket
 [06/11/2008] When push comes to shove and the jaw meets the glove, what wins is what sells – a ruthlessly honest commentary on why IPL rocked... and ICL shocked!
20th February 2008! 78 of the world’s best cricketers passed under the gavel of Richard Madley, an English auctioneer. It was a day that changed cricket forever. According to a BBC correspondent, the ...Read More
2. Death of nine to five
 [23/10/2008] The way we will make our employees work in the future will radically change; and those companies that understand this and adapt the fastest will survive. If your best employees have to be retained and motivated, then perish the thought of the 9-to-5 worker!
A survey done in UK recently revealed some interesting facts. When asked where they would prefer to work, some 15% of the respondents said they preferred to work from their garden – especially when it...Read More
3. THE ART OF CARING
 [09/10/2008] People are the most precious asset of a company and are constantly stalked and hunted out by the competitors. So, how do you stop this poaching?
The biggest excitement for young recruits at Ernst & Young is probably their annual trip to the Walt Disney World and not their bonuses. In fact, in the past three years, E&Y’s average salary hasn’t i...Read More
4. CRICKET, THE SECOND RELIGION IN INDIA!
 [25/09/2008] As the media clutter becomes deafening, the sure-shot way to make your message reach the ears of consumers is to ride on current events and hip happenings!
Oh God… Oh God… please, please let Sachin play well this time. I hope India reaches the super six. Shall we make it to the finals? An example of some of the prayers heard all over the country when Ind...Read More
5. Dream of anything... and get it too ! ! !
 [11/09/2008] History is packed with instances of great dreams coming alive on the back of great negotiations... Every deal is negotiable; yes, every!
This is the story of a boy in his twenties. He was into the real estate business and this was his first deal. He wanted to buy an old dilapidated hotel named Commodore Hotel, near Grand Central Statio...Read More
6. a new generation of consumers
 [28/08/2008] The new-age marketer must don multiple hats of a sociologist, psychologist and anthropologist too. After all, markets and consumers are changing and to stay ahead in the race, marketers must stay on top of changing paradigms
When Toyota’s sales fell this May, the Japanese auto major immediately revamped its marketing strategy and decided to take a closer look at its potential customers. They found a group that no one had ...Read More
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